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Descripciones mejoradas de Syndetics:
Innovative and challenging in its approach, this groundbreaking volume outlines a basis for an integrative, social-semiotic theory of mass communication. Klaus Bruhn Jensen presents a unique framework for understanding the ways mass media interact in the social production of meaning. Drawing on classic communication theory and on recent work in both the social sciences and humanities, Jensen blends the traditions of semiotic research on media content, image, and discourse with current communication research on the audience as an active participant in the interpretation of mediated meanings. To illustrate his innovative approach, Jensen provides examples of how pragmatist semiotics can be applied in actual media research.For anyone interest in semiotics, cultural studies, mass communication, or the social theory of mass media, this book is a must."An original and thought-provoking application of the neglected tradition of Piercian semiotics to the systematic study of media reception."--David Morley, University of London
Tabla de contenidos provista por Syndetics
- Part 1 Sources of Social Semiotics
- Introduction
- From Structuralism through Poststructuralism to Pragmatism
- Semiotic Action
- Recovering Pragmatism
- Meaningful Society
- Recontextualizing Social Science
- Part 2 Communication Theory: First-Order Semiotics
- A New Theory of Mass Communication
- Constituents of Social Semiotics
- The Politics of Polysemy
- Context Constituents of Social Semiotics
- Television Futures
- Audience Constituents of Social Semiotics
- Reception as Flow
- Media Constituents of Social Semiotics
- Discourses of Research
- Analytical Constituents of Social Semiotics
- Part 3 Theory of Science: Second-Order Semiotics
- The Epistemology of Communication
- Abduction and the Logic of Qualitative Research
- The Ontology of Communication
- Another Guess at the Riddle
- The Politics of Communication
- How to Make a Difference