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The Independent Video Producer details the process of forming an independent business and provides specific information about the considerations that must be kept in mind when setting up shop in the video world. It examines the basic business, management, and communication skills you will need to become an independent video producer, and focuses on all types of productions, from small one-man-band operations all the way through local, regional and national corporate clients, television clients, television commercials and national made-for-television movies. Taking into account the revolution in technology and in markets for video projects, this book includes the latest information on post-production planning and management, small business management, and marketing. New case studies examining the enormous area of possibilities for the marketing of video cassettes--from medium market commercial television, to promotional and educational video--help bring this edition completely up to date

Tabla de contenidos provista por Syndetics

• Introduction
• The Business of Producing
• Managing Resources
• People and Things
• The Real Deal: Interview with Ralph Kendall Berge
• Setting Up Shop
• Finding and Keeping Markets
• Procedures and Practices
• Appendix A Directory of Guilds and Unions
• Appendix B Selected Trade Publications
• Appendix C Advice from Producers
• Appendix D Sample Proposals and Scripts
• Selected Bibliography
• Index