| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.126 .T466 2002 (Navegar estantería(Abre debajo)) | Disponible | 50000003171658 |
Descripciones mejoradas de Syndetics:
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.The book shows how to:· Plan a direct marketing campaign· Integrate new technology with conventional direct marketing practice· Maximise the impact, efficiency and return on investment of your activites· Evaluate the success of a campaign - and improve on it next time!Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability.Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
Includes bibliographical references and index.
gccnov2006
Tabla de contenidos provista por Syndetics
- How direct marketing works
- Developing a direct marketing campaign
- Taking the long-term view
- Collecting customer information
- Using your information
- The marketing database
- How to reach customers and prospects effectively
- Direct marketing and the internet
- The importance of having an offer
- How to increase responses through more creative marketing
- The importance of testing
- Evaluation, measurement and budgeting
- Choosing and briefing suppliers
- Where to go for more information
- Glossary