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Publishers Weekly Review

Imlay, the chairman of Dun & Bradstreet Software and co-owner of the Atlanta Falcons, presents a curt, one-dimensional view of business strategy. ``Businesses succeed through the blunt natural forces of honesty, persistence and creativity in people.... Everything else is just a vine to swing on.'' Aided by freelance writer Hamilton, Imlay relates interviews with the ``tigers'' (``practitioners of the art of stalking success'') he worked with at Management Science America, a virtually bankrupt consulting and computer firm he and a partner took over in 1971 and sold in 1990 to Dun & Bradstreet for $333 million. He discusses 20 ``jungle rules,'' e.g., ``If you capture dinner, you get to eat it,'' hewing closely to his jungle animal metaphor. This volume lacks coherent strategies and principles. Fortune Book Club selection. (Oct.) (c) Copyright PWxyz, LLC. All rights reserved

Booklist Review

Imlay's aggressive management and marketing philosophy turned Management Science America, a foundering consulting and computer services firm, into the world's largest independent application software company. After almost 20 years with Imlay at its helm, the firm, which had grown to 16,000 employees, was sold to Dun and Bradstreet for $333 million. Imlay, who stayed on with D & B as head of its software division, pocketed $50 million in the transaction. To Imlay and his coauthor, business is a jungle where victors "stalk" success; and here, amid a dense thicket of feral metaphors, he lays out his 20 survival rules. Imlay acknowledges the role technology can play in success (after all, his was a software company), but his emphasis throughout is on "people." It is possible that Imlay's tigers will become just as popular as Harvey Mackay's sharks. ~--David Rouse