Qualitative methods in management research Evert Gummesson.
Detalles de publicación: Newbury Park, Calif. Sage Publications c1991.Descripción: x, 212 p. ill. 24 cmISBN:- 0803942036 (cloth)
- 0803942044 (paper)
- 658/.0072 20
- HD30.4 .G85 1991
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.0072 G974q (Navegar estantería(Abre debajo)) | Disponible | 80000002049925 |
Descripciones mejoradas de Syndetics:
Qualitative methodology as a powerful tool for research in management and business administration is explored in this volume. With skill and insight, Evert Gummesson analyzes the roles and methods used by academic researchers and management consultants when working with change processes in companies and organizations. Focusing on case-study research and the use of qualitative methods for data collection and analysis, he aims to make the researcher more aware of research opportunities inherent in the application of a qualitative approach.
Includes bibliographical references (p. 193-204) and index.
Tabla de contenidos provista por Syndetics
- Qualitative Research in Management
- Achieving Access to Management Reality
- Taking Off and Landing
- The Route from Preunderstanding to Understanding
- Case Study Research
- Quality of Academic Research and Management Consultancy
- A Management Action Science Paradigm
Notas de autor provistas por Syndetics
Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.