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This comprehensive text brings conventional business management principles and operational guidelines to the unconventional business of health and fitness.At a time when poorly managed health fitness facilities are failing at record rates, > Health Fitness Management> offers owners and managers, as well as students preparing to enter the industry, indepth and insightful information on running a health fitness facility smoothly, efficiently, and successfully.Owners and managers can turn to the book for immediate solutions to problems at their health fitness facilities. They can use the book`s evaluation checklist to see how their facilities and programs measure up to the theoretical benchmarks, and they can follow up on observed problem areas by referencing the appropriate section of the book. They can also use the book`s ready-to-copy forms and worksheets, which include sample membership applications, maintenance request forms, child care waivers, and more.Students will benefit from the book`s chapter outlines, highlighted key terms, illustrations, and graphs, as well as its practical approach to presenting management theory.Part Iprovides an overview of the industry and underlying principles of managing and operating health fitness facilities. Following an industry update, a contemporary approach to management is reviewed and alternative viewpoints toward organizational structure are discussed.Front-of-the-house management issues are dealt with inPart II.Topics covered include sales and marketing, member management, service desk management, program management, profit centers, personnel management, and equipment issues. This section reinforces the importance of member relations and illustrates methods of ensuring quality control in this vital area of running a successful operation.Part IIIaddresses back-of-the-house management issues, which are less visible to the member but are critically important to a successful program. Topics covered include health and safety standards; maintenance; finance; compensation; and legal, insurance, and computer issues.Part IVcovers the process of evaluating facilities, personnel, programs, marketing, and finances. This section shows how ongoing evaluation of programs can be used to forecast change for optimal development and can be an important part of strategic planning.