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What is packaging design? [Giles Calver ; editor: Leonie Taylor ; design: Lippa Pearce].

Por: Colaborador(es): Idioma: Español Series Essential design handbooksDetalles de publicación: Mies, Switzerland Hove, UK RotoVision SA c2007.Descripción: 255 p. ill. (chiefly col.) 22 cmISBN:
  • 9782940361885 (pbk.)
Tema(s): Clasificación CDD:
  • 741.6 22
Clasificación LoC:
  • NC1002.P33 C35 2007
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Libro CARIBET Biblioteca Arquitectura Colección General CARIBET NC1002.P33.C35 2007 (Navegar estantería(Abre debajo)) Disponible 91000000002972
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This is a highly visual, compact-format sourcebook, packed with top international packaging designers' contemporary work, accompanied by essays on the surrounding issues.

What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field.

Design basics such as format, layout, and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing, and legislation.

 

Originally published: 2004.

We only see what we look at. To look is an act of choice. John Berger.

Includes index.

Notas de autor provistas por Syndetics

Giles Calver is the cofounder, design strategist, and managing director of Lippa Pearce Design. He currently works with a broad range of clients developing brand and communication strategies. He lives and works in London.
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