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This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.

Tabla de contenidos provista por Syndetics

• Preface(p. xi)
• Part I Essential Facts and Initial Effects(p. 1)
• Chapter 1 Television?(p. 7)
• Chapter 2 The Audience: Who Watches, When, What, and Why?(p. 31)
• Chapter 3 The Program Content of Television(p. 51)
• Part II The Psychology of Television: Psychological Mechanisms of Influence(p. 81)
• Chapter 4 Behavioral Mechanisms: Imitation, Disinhibition, and Arousal/Desensitization(p. 85)
• Chapter 5 Cognitive Mechanisms 1: the Influence of Television on Attitudes, Beliefs, and Judgments(p. 120)
• Chapter 6 Cognitive Mechanisms II: Attention, Comprehension, and Perceived Reality(p. 144)
• Chapter 7 Nonprogram Content of Television: Mechanisms of Persuasion(p. 173)
• Part III Regulations and Speculations(p. 229)
• Chapter 8 Social Policy and the Regulation of Television for Children(p. 233)
• Chapter 9 The Future of Television(p. 263)
• References(p. 282)
• Author Index(p. 311)
• Subject Index(p. 321)

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CHOICE Review

Condry provides the field with a much needed work that details the research about the influence of one of the most important socialization agents of our time, television. The reader is provided not with idle speculation about this contemporary social force but, rather, with a careful review of the research from the classic work in the field to the most recent work that has been produced. Condry rightly underscores that television's influence, though most studied in terms of the relationship between televised violence and subsequent viewer aggression, extends to other behaviors, attitudes, values, and knowledge. Moreover, Condry explores the various explanatory models that have been utilized to try to understand and predict the impact of television on the viewer. Next, the regulations that affect television for children are viewed from a historical perspective. Finally, the book closes with speculations about the future of television research and programming. An excellent book for upper-level undergraduate students in child development and psychology, communications, and education. Because of its readable style, useful also to general readers concerned about television as a social force. -S. B. Graves, Hunter College, CUNY