Descripciones mejoradas de Syndetics:

The theme of Business Today is that It's not business as usual. The 1990s are an era of unparalleled change. Attention to the changing environment makes this text both distinctive and up-to-date. Introductory Part One includes the foundations of business with special emphasis given to both the economic environment and entrepreneurship. Other environmental themes of internationalism, innovation, and social responsibility are also stressed throughout the text. The heart of the text gives balanced treatment to the major functions of business: management, marketing, and finance. To give depth to the environmental themes is the concluding part featuring emerging challenges with chapters on International Business, Managing Information and Computer Technology, and Social Responsibility and Ethics.