Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- Preface -- Chapter 1: What Is Design? Making Visuals &amp -- Type Play Nice In Space -- Form follows function in design -- Design drives visual culture -- Graphic design communicates -- Computers democratized graphic design -- The www changed all the rules -- Graphic design is planned -- Make pictures &amp -- words work together in space -- Know the rules. Break the rules if you have a reason -- Try this -- Chapter 2: Step Away From the Computer For Research &amp -- Brainstorming -- Research -- Brainstorming -- Sketches -- Try this -- Chapter 3: I Need to Design This today The Works-Every-Time Layout -- Why the works-every-time layout works -- Parts of the works-every-time layout -- Final thoughts -- Try this -- The works-every-time layout: A gallery -- Chapter 4: Layout Sins 13 amateur errors -- Sin no. 1: Centering everything -- Sin no. 2: Warped or naked photos -- Sin no. 3: Too many fonts -- Sin no. 4: Bulky borders &amp -- boxes -- Sin no. 5: Cheated or missing margins -- Sin no. 6: Stairstepping -- Sin no. 7: 4 corners &amp -- clutter -- Sin no. 8: Trapped negative space -- Sin no. 9: Busy backgrounds -- Sin no. 10: Tacky type emphasis -- Sin no. 11: Bad bullets -- Sin no. 12: Widows &amp -- orphans -- Sin no. 13: Justified rivers -- Try this -- Chapter 5: Mini Art School The Elements, Principles &amp -- Theories of Design -- Element no. 1: Space -- Element no. 2: Line -- Element no. 3: Shape/form -- Element no. 4: Size/scale -- Element no. 5: Color -- Element no. 6: Texture -- Element no. 7: Value -- Principle no. 1: Focal point/emphasis -- Principle no. 2: Contrast -- Principle no. 3: Balance -- Principle no. 4: Movement -- Principle no. 5: Rhythm/pattern -- Principle no. 6: Unity -- Gestalt theory -- Try this.

Chapter 6: Layout Where to Put Visuals &amp -- Type for Impact -- How do I know where to put stuff? -- Where do I put the rest of my stuff? -- Creating hierarchy -- Layouts with multiple topics on the same screen or page -- Multiple-page layouts -- Exit here -- Try this -- Layout ideas you can swipe: Beyond the works-every-time layout -- Chapter 7: Type What You Don't Know Can Hurt You -- Font, typeface, font family, glyph -- Font categories -- Choosing &amp -- using fonts -- Applying additional font styling -- Typesetting lengthy copy -- Taking a page from newspaper design -- Type: Not just for reading anymore -- Icing on the cake -- Try this -- What you need to know about logo design -- Chapter 8: Color Basics Choosing &amp -- Using Color -- The power of color: Impact, organization &amp -- emotion -- Color theory -- How to choose color: Working the color wheel -- How to choose color: Culture -- How to choose color: History -- How to choose color: Nature -- Tips for designing with color -- Color technology: That's not the color I chose. What happened? -- Working with screen color -- Specifying color for print -- Color rules! -- Try this -- Chapter 9: Adding Visual Appeal Working with Photos &amp -- Illustrations -- Image content -- Resolution, file format &amp -- size -- Choosing more than one photo -- Ethics of shooting &amp -- editing -- Diversity as craft excellence -- Where to get photos -- Where not to get photos -- Alternatives to photos -- Try this -- Chapter 10: Infographics Maximum Information in Minimum Space -- A terse history of infographics -- You might need an infographic if... -- Where do infographics come from? -- Multimedia infographics -- Graphics packages -- Designing infographics -- Try this -- Chapter 11: Storyboarding Planning Visual Storytelling -- Getting started -- Framing the shot -- Perspective -- POV -- Camera angle.

Movement -- Continuity -- Transitions -- Lighting -- Type -- Audio -- After the storyboard -- Try This -- Chapter 12: Design for Social Media... But Not Really Working with Multimedia Assets -- Where to begin? -- A design speed bump -- Working with images -- Video clips -- Animation -- Apps &amp -- plug-ins &amp -- widgets, oh my! -- Multimedia storytelling -- Try this -- Chapter 13: Designing for the Web Starring on the Small Screen -- What to expect when working with websites -- How the Web works (the 5-second version) -- Print vs. Web design -- Anatomy of a Web page -- That's all great. But how do I design one? -- Responsive Web design -- A website isn't always the best tool for the job -- Keep on your toes -- Try this -- What's trending -- Chapter 14: Fit to Print An Overview of Papers &amp -- Printing -- Plan ahead for printing: Choosing paper -- Types of printing &amp -- printers -- Get a printing estimate -- Prepare your document for printing -- What to give the printer: A checklist -- Now what? -- Other things your printer can do -- Try this -- Chapter 15: Conclusion Now That You Know Enough to Be Dangerous, Thanks for Stopping By -- Everything is changing -- There's nothing new under the sun -- Sometimes you just need to hire a professional -- Words of encouragement -- Glossary -- Index.

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats--from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design--Mobile-first, UI/UX design, and web typography--and how they affect a designer's approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.