Design management : managing design strategy, process and implementation by Kathryn Best. txt
Singapore AVA Book Production Pte 2006Descripción: 215 p. ill.; photo.; col. 30 cmTipo de contenido:- text
- unmediaded
- volume
- 9782940373123
- 2940373124
- 9782940439782
- 2940439788
- 23 658.5
- TS171.4 B47 2006
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | CARIBET Biblioteca Arquitectura Colección General CARIBET | General TS171.4 B47 2006 (Navegar estantería(Abre debajo)) | 1 | Disponible | 91000000061523 |
Descripciones mejoradas de Syndetics:
Design Management- Managing Design Strategy, Process and Implementation by Kathryn Best is a guide to the key knowledge, practice and skills involved in design management. Opening with a contextual overview of the subject, it explores the stages involved in the application of design to business. Areas of key practical skill are outlined to bridge the gap between creativity management, academic theory and professional practice. Each topic is accompanied by key questions about the issues raised, while professional case studies and interviews demonstrate the knowledge and practices described.
Include index (210-2013p.)
Publisher Synopsis
There are very few books on design management and none like this ... I would think it suitable for anyone studying any aspect of design ... It is also such an enjoyable read that I would even recommend it to non designers. * Bill Hollins, Engineering Designer, March/April 2007 * The book is well designed, stylish and well delivered. Some good case studies that are practical, yet inspiring. The book feels fresh and contemporary and a more relevant book than many used already. * Donna Barkess, University of Sunderland, UK * Excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice ... Rare text for this type of material - original and needed for the industry! * Paul Mazzucca, Mount Hood Community College, USA * This is the first design management title I have found that supports theory with visuals. This is certainly going to be the most student-friendly text on this subject matter! * Paul Ansell, Southampton Solent University, UK * The text provides some really interesting design methodologies all written in an informative and easily understandable way that will suit both our undergraduate and Masters students ... very interesting and useful case studies that provide a rich underpinning to the world of design. * Douglas Wilson, Nottingham Trent University, UK * This book covers most of the topics covered on the module, which means that most of the information is in one place. Excellent price for such a comprehensive book ... Excellent case studies. * Nichola Hebditch, Nottingham Trent University, UK * Design Management pinpoints skills necessary for overseeing design projects. Case studies and interviews also provide strategies for efficient and effective project direction. * Dynamic Graphics magazine *
Tabla de contenidos provista por Syndetics
- Prologue
- Introduction(p. 6)
- How to get the most out of this book(p. 8)
- Context(p. 10)
- What is Design Management?(p. 12)
- Why is Design Management Important?(p. 16)
- The Design Management Timeline(p. 20)
- Part 1 Managing the Design Strategy(p. 26)
- Knowledge
- Identifying Opportunities for Design(p. 28)
- Understanding the Audience and Market(p. 34)
- Interpreting Client and Customer Needs(p. 40)
- Auditing the Use of Design(p. 44)
- Establishing the Design Strategy(p. 48)
- Promoting and Selling the Design Strategy(p. 54)
- Planning for Long-term Growth(p. 58)
- Practice
- Case Study: The Argus 3 Thermal-imaging Camera(p. 62)
- Case Study: Camper(p. 66)
- Interview: Dr. Chris H. Luebkeman, Arup Group(p. 72)
- Interview: Darryl Feldman, Yahoo!(p. 74)
- Key Skills
- Managing Client Relations(p. 76)
- Guiding Design Decisions(p. 80)
- Developing Good Working Relationships(p. 82)
- Verbal Communication(p. 84)
- Part 2 Managing the Design Process(p. 90)
- Knowledge
- Giving Form to Business Strategy(p. 92)
- Increasing Awareness with Design(p. 96)
- Expressing the Brand Through Design(p. 100)
- Initiating Design Projects(p. 104)
- Design Methods(p. 108)
- Design Processes(p. 112)
- Competitive Advantage Through Design(p. 118)
- Practice
- Case Study: Kajima Design Europe for JVC(p. 122)
- Case Study; The Honda Zoomer(p. 128)
- Interview: Mat Hunter, IDEO Europe(p. 130)
- Interview: Brian Smith, FeONIC Plc.(p. 132)
- Key Skills
- Managing Creative Teams(p. 134)
- Facilitating the Design Process(p. 136)
- Developing Collaborative Cultures(p. 140)
- Visual Communication(p. 142)
- Part 3 Managing the Design Implementation(p. 146)
- Knowledge
- The Project Management Process(p. 148)
- Project Management in Practice(p. 154)
- Social and Environmental Responsibilities(p. 158)
- Design Policies, Procedures and Guidelines(p. 162)
- Translating Global Design into Local Design(p. 166)
- Measuring the Success of Design(p. 170)
- Reviewing and Revising the Design Strategy(p. 174)
- Practice
- Case Study: FooGo/The Formation(p. 176)
- Case Study: The Silken Group(p. 178)
- Interview: Colum Lowe, NHS (UK)(p. 182)
- Interview: Lynne Elvins, A420(p. 184)
- Key Skills
- Management and Leadership(p. 186)
- Leading and Advocating Design(p. 188)
- Written Communication(p. 192)
- Appendix(p. 196)
- 18 Views on Design Management(p. 198)
- Further Resources(p. 204)
- Glossary(p. 208)
- Index(p. 210)
- Additional Credits(p. 214)
- Acknowledgements(p. 215)