PUCPR Search for 'Provider:Challenge Books'

Dynamic competitive strategy & product life cycles

By Wasson, Chester R..
St. Charles, Ill. Challenge Books 1974 .
vi, 311 p. , Published in 1971 under title: Product management: product life cycles and competitive marketing strategy. 23 cm..
0960035249 | 0960035257 (pbk.)

Product management product life cycles and competitive marketing strategy

By Wasson, Chester R..
St. Charles, Ill. Challenge Books 1971 .
ii, 252 p. , Published in 1974 under title: Dynamic competative strategy & product life cycles. 21 cm..

Cases in buying behavior and marketing decision

By Wasson, Chester R..
St. Charles, Ill. Challenge Books 1969 .
288 p. 26 cm..