PUCPR Search for 'ti,phr:"Advertising."'

The advertising portfolio creating an effective presentation of your work

By Barry, Ann Marie..
Lincolnwood, Ill. NTC Business Books 1990 .
x, 117 p. , Glossary/Index. 0844231266

Advertising procedure

By Kleppner, Otto.
New York Garland Pub. 1925 .
xvi, 539 p. , Reprint. Originally published: New York : Prentice-Hall, 1925. | Includes index. 23 cm..
0824067347 (alk. paper)

Advertising pure and simple

By Seiden, Hank..
New York AMACOM 1976 .
viii, 197 p. 0814454275

Creative advertising theory and practice

By Moriarty, Sandra E..
Englewood Cliffs, N.J. Prentice-Hall 1991 .
viii, 438 p. 0131899112

Advertising; its role in modern marketing

By Dunn, S. Watson.
New York Holt, Rinehart and Winston 1969 .
viii, 629 p. 0030666457

Advertising; mass communication in marketing

By Kirkpatrick, Charles Atkinson..
Boston Houghton Mifflin 1970 .
viii, 514 p.

What advertising is

By Smelt, Maurice.
London Pelham 1972 .
178 p. 0720705081

Advertising a decision-making approach

By Patti, Charles H..
Chicago Dryden Press 1988 .
xxxi, 590 p. 003071687X

Confessions of an advertising man

By Ogilvy, David.
New York Atheneum 1963 .
208 p.

Possible anticompetitive effects of sale of network TV advertising Hearings, Eighty-ninth Congress, second session, pursuant to S. Res. 191.

Washington U.S. Govt. Print. Off. 1967 .
v. , Hearings held May 24 1966- 24 cm..

Cable TV advertising in search of the right formula

New York Quorum Books 1989 .
x, 189 p. , Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand. | Includes index. 24 cm..
0899304060 (alk. paper)

Strategic advertising campaigns

By Schultz, Don E..
Lincolnwood, Ill., USA NTC Business Books 1990 .
xix, 630 p. , 920131 25 cm..
0844230553

Advertising copywriting

By Burton, Philip Ward.
Lincoldwood, Il. NTC Business Books 1990 .
xv, 333 p. , Includes index. 0844232009

A business dictionary of representative terms used in accounting, advertising, banking ...

By Hamburger, Edward..
Englewood Cliffs, N.J. Prentice-Hall 1967 .
vii, 198 p. 22 cm..

Ayer glossary of advertising and related terms.

Philadelphia 1972 .
163 p. 27 cm..

Research on the effects of television advertising on children a review of the literature and recommendations for future research

Washington] National Science Foundation, for sale by the Supt. of Docs., U.S. Govt. Print. Off. 1977 .
viii, 229 p. , Cover title | "Principal investigator: Richard P. Adler." | "NSF/RA 770115."

Essentials of advertising strategy

By Schultz, Don E..
Lincolnwood, Ill. NTC Business Books 1988 .
vi, 98 p. , 911130 26 cm..
0844230448

Radio advertising the authoritative handbook

By Schulberg, Bob..
Lincolnwood, Ill. NTC Business Books 1989 .
xvi, 205 p. , Includes index. 24 cm..
0844231304

Advertising and consumer psychology

Lexington, Mass. Lexington Books 1983 .
xxiv, 400 p. , Includes indexes. 24 cm..
0669057665

Advertising

By Bolen, William H..
New York Wiley 1984 .
xvi, 649 p., [8] p. of plates 24 cm..
0471863483

Advertising its cultural and political effects.

By Buzzi, Giancarlo..
Minneapolis University of Minnesota Press 1968 .
vi, 147 p. , Translation of La tigre domestica. 23 cm..

Advertising and competition theory, measurement, fact

By Ferguson, James Milton..
Cambridge, Mass. Ballinger Pub. Co. 1974 .
xiii, 190 p. 24 cm..
088410253X

The economic implications of advertising

By Firestone, O. J..
Toronto Methuen 1967 .
xiii, 210 p. 24 cm..

Modern institutional advertising including corporate, corporate image association, service, and all other major forms of non-product advertising

By Flanagan, George Alexander..
New York McGraw-Hill Book Co. 1967 .
xii, 299 p. 23 cm..

Advertising

By Mandell, Maurice I..
Englewood Cliffs, N.J. Prentice-Hall 1968 .
xiii, 656 p. 26 cm..

Advertising

By Mandell, Maurice I..
Englewood Cliffs, N.J. Prentice-HaAdvertising 0130144495

Advertising

By Wright, John Sherman.
New York McGraw-Hill 1971 .
xv, 816 p. 24 cm..
0070720657

Billboards to Buicks: advertising--as I lived it.

By Ellis, Jim.
London | New York [etc.] Abelard-Schuman 1968 .
240 p. 22 cm..
0200715054

A history of advertising from the earliest times.

By Sampson, Henry.
Detroit Gale Research Co. 1974 .
x, 616 p. 22 cm..

Advertising, concepts and strategies

By Berkman, Harold W.,.
New York Random House 1987 .
xxiv, 614 p. , Gilson's name appears first on the 1st ed. | Includes indexes. 27 cm..
0394361652

Advertising self-regulation and outside participation a multinational comparison

By Boddewyn, J. J..
New York Quorum Books 1988 .
p. cm. , Includes index. 0899302955 (lib. bdg. : alk. paper)

Advertising media a managerial approach

By McGann, Anthony F..
Homewood, Ill. Irwin 1988 .
xii, 452 p. 25 cm..
0256059888

Strategic advertising campaigns

By Schultz, Don E..
Lincolnwood, Ill. NTC Business Books 1984 .
xii, 532 p. 25 cm..
0872510891

Advertising copywriting

By Burton, Philip Ward.
Englewood Cliffs, N.J. Prentice-Hall 1962 .
484 p. 24 cm..

Specialty advertising in marketing

By Herpel, George Lloyd.
Homewood, Ill. Dow Jones-Irwin 1972 .
ix, 219 p. 24 cm..

What you should know about advertising copywriting

By Milton, Shirley F..
Dobbs Ferry, N.Y. Oceana Publication 1969 .
89 p. , On cover: Advertising copywriting. 20 cm..

Innovation in marketing, new perspectives for profit and growth.

By Levitt, Theodore.
New York McGraw-Hill 1962 .
253 p. 21 cm..

The spenders.

By Britt, Steuart Henderson.
New York McGraw-Hill 1960 .
293 p. 22 cm..

Handbook of consumer motivations the psychology of the world of objects.

By Dichter, Ernest.
New York McGraw-Hill 1964 .
xvi, 486 p. 21 cm..

The information seekers an international study of consumer information and advertising image

By Thorelli, Hans Birger.
Cambridge, Mass. Ballinger Pub. Co. 1975 .
xxx, 373 p. , "Published in cooperation with Consumer Research Institute." 24 cm..
0884102653

Foremost women in communications a biographical reference work on accomplished women in broadcasting, publishing, advertising, public relations, and allied professions.

[New York] Foremost Americans Pub. Corp. 1970 .
xvii, 788 p. 25 cm..
0835204146

A mass communications dictionary a reference work of common terminologies for press, print, broadcast, film, advertising and communications research.

By Jacobson, Howard Boone.
New York Greenwood Press 1961 .
xxvi, 377 p. 23 cm..
0837121248

Issues in advertising the economics of persuasion

Washington American Enterprise Institute for Public Policy Research 1978 .
284 p. , Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C. 23 cm..
0844721271. | 0844721263

The making of effective advertising

By Patti, Charles H..
Englewood Cliffs, N.J. Prentice Hall 1990 .
140 p. , Includes index. 0135472903

Advertising

By Norris, James S..
Englewood Cliffs, NJ Prentice Hall 1990 .
xiii, 509 p. 0130160563

Fashion advertising & promotion

By Winters, Arthur A..
New York Fairchild Publications 1984 .
xv, 413 p. , Rev. ed. of: Fashion advertising and promotion. 5th ed. c1978. | Includes index. 25 cm..
087005452X

Building your advertising business a complete guide to boost your billings.

By Lockett, David M..
Lincolnwood, IL. National Textbook 1989 0844231681

Regulation of advertising by lawyers comparisons of the American Bar Association model code of professional responsibility, ABA Proposal B, and state codes.

Chicago American Bar Association, Commission on Advertising 1979 .
ca. 100 leaves in various foliations 24 x 41 cm..

Advertising in contemporary society perspectives toward understanding

By Rotzoll, Kim B..
Cincinnati, OH South-Western Pub. Co. 1990 .
xiii, 190 p. , 920310

Romancing the brand the power of advertising and how to use it

By Martin, David N..
New York AMACOM 1989 .
xvi, 215 p. , 920316 26 cm..
0814459498