PUCPR Search for 'se,phr:"The Dryden Press series in marketing"'

Advertising a decision-making approach

By Patti, Charles H..
Chicago Dryden Press 1988 .
xxxi, 590 p. 003071687X

By Block, Carl E..
Hinsdale, Ill. Dryden Press 1979 .
xviii, 650 p. 25 cm..
0030419611

By Churchill, Gilbert A..
Hinsdale, Ill. Dryden Press 1979 .
xix, 668 p. 25 cm..
0030455669

By Ghosh, Avijit..
Fort Worth, Tex. Dryden Press 1994 .
xiv, 802 p., [24] p. of plates 25 cm..
0030767490

By Czinkota, Michael R..
Harbor Drive, Orlando The Dryden Press 1996 .
648 p. 0030106494