PUCPR Search for 'an:93579'

Fundamentals of marketing

By Stanton, William J..
New York McGraw-Hill 1994 .
xxviii, 697 p. 25 cm..

Marketing

By Etzel, Michael J.,.
New York McGraw-Hill 1997 .
1 v. (various pagings) , Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994. 26 cm..
0070189544 (paper)

Cases in retailing strategy

By Etzel, Michael J.,.
New York Macmillan Publishing Company 1984 .
viii, 343 p. , Includes index. 24 cm..
0023343702

Fundamentos de marketing

By Stanton, William J..
México McGraw-Hill 2000 .
xxi, 707 p. , Acompan̄ado de : Ejercicios en internet | Traducción de : Fundamentals of marketing, 11th ed. 25 cm..
9701026764