PUCPR Search for 'an:87237'

Direct marketing management

By Roberts, Mary Lou..
Englewood Cliffs, NJ Prentice Hall 1989 .
495 p. , Includes index. 013214784X

The business-to-business direct marketing handbook

By Ljungren, Roy G..
New York American Management Association 1989 .
vi, 456 p. , Includes index. 26 cm..
0814458343

Direct marketing coupon designs 300 creative, copyright-free, camera-ready professional layouts

New York Design Press 1990 .
208 p. , 911218 0830634827

Successful direct marketing methods

By Stone, Bob.
Lincolnwood, Ill., USA NTC Business Books 1988 .
xv, 575 p. , Includes index. 24 cm..
0844231800

Direct response marketing an entrepreneurial approach

By Cohen, William A..
New York Wiley 1984 .
xiv, 496 p. , Includes indexes. 24 cm..
047188684X

Direct marketing, direct selling, and the mature consumer a research study

By Lumpkin, James R..
New York Quorum Books 1989 .
xviii, 222 p. , Includes index. 089930298X (lib. bdg. : alk. paper)

Profitable direct marketing how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies

By Kobs, Jim..
Illinois NTC Business Books 1988 .
xv, 312 p. , Includes index. 27 cm..
0872510379

Readings & cases in direct marketing

By Brown, Herbert E..
Lincolnwood, Ill. NTC Business Books 1989 .
xii, 334 p. 24 cm..
0844231835

Successful direct marketing methods

By Stone, Bob.
Lincolnwood, Ill. Crain Books 1979 .
xiii, 370 p. , Includes index.

Direct marketing

By Katzenstein, Herbert..
Columbus C.E. Merrill Pub. Co. 1986 .
xiii, 466 p. 25 cm..
0675203058

Successful telemarketing opportunities and techniques for increasing sales and profits

By Stone, Bob.
Lincolnwood, Ill., U.S.A. NTC Business Books 1986 .
xii, 236 p. , Includes index. 25 cm..
0844231347 | 0844231339 (pbk.)

Telemercadeo La comercialización mediante el teléfono

By Pope, Jeffrey L..
Colombia Editorial Norma 1986 .
ix, 238 p. , Translation of: Business-to-business telemarketing. | Includes index.

Telemarketing comercialización por teléfono

By Pope, Jeffrey L..
Madrid Maeva 1988 .
239 p. , Translation of : Business-to-business telemarketing. 8486478146

Successful direct marketing methods

By Stone, Bob.
Lincolnwood, Ill. NTC Business Books 1993 .
p. cm.

The New direct marketing how to implement a profit-driven database marketing strategy

Homewood, Ill. Dow Jones-Irwin 1990 .
xix, 535 p. , Includes index. 25 cm..

Do-it-yourself direct marketing secrets for small business

By Bacon, Mark S..
New York Wiley 1992 .
xiv, 274 p. , Includes bibliographical references (p. [270] and index. 24 cm..
047153241X

Direct marketing success stories-- and the strategies that built the businesses

By Stone, Bob.
Lincolnwood, Ill., USA NTC Business Books, a division of NTC Pub. Group 1995 .
278 p. 0844236659

Home-based catalog marketing a success guide for entrepreneurs

By Bond, William J..
New York McGraw-Hill 1994 .
p. , Includes index.

Direct marketing strategies and tactics unleash the power of direct marketing for bigger profits

By Lewis, Herschell Gordon.
Chicago, IL Dartnell 1992 .
xiii, 356 p. , Includes index. 23 cm..
0850132207

Integrated direct marketing the cutting-edge strategy for sycronizing advertising, direct mail, telemarketing, and field sales

By Roman, Ernan..
Lincolnwood, IL NTC Business Books 1995 .
223 p. , Includes bibliographical references and index. 0844233498

Sucessful telemarketing

By Stone, Bob.
Lincolnwood, Il NTC .
xii, 236 p. , Includes Index. 25 cm..
0844231339

Creative strategic in direct marketing :

By Jones, Susan K..
Linconlwood, IL NTC/Contemporary Publishing Groups 1998 .
502 p. , Includes bibliographical references and index. 084423172X

Direct response marketing an entrepreneurial approach

By Cohen, William A..
New York Wiley 1984 .
xiv, 496 p. , Includes indexes. 047188684X

The New direct marketing how to implement a profit-driven database marketing strategy

Homewood, Ill. Dow Jones-Irwin 1995 .
p. , Includes index.

Successful direct marketing methods

By Stone, Bob.
Lincolnwood, Ill. NTC Business Books 1997 .
p. cm.

Respuestas! una guía completa del marketing directo efectivo

By Geller, Lois K..
Barcelona Paidós 1998 .
367 p. , Includes index. 24 cm..
8449305837

La gestión del marketing directo

By Cuesta, Félix.
Madrid McGraw-Hill 1997 .
xix, 158 p. 24 cm..
8448108264

El siguiente paso en mercadotecnia directa Cómo usar bases de datos orientándolas al consumidor

By Shaver, Dick..
México Prentice Hall 1998 .
xiv, 482 p. , Translation of : The next step in database marketing , c 1996. 24 cm..
9701701127(pbk.)

Direct marketing.

By Nash, Edward L..
New York | London McGraw-Hill 1995 .
xxvi, 477 p. 0070460329(hardcover)

Direct marketing in practice

By Thomas, Brian..
Boston Elseiver 2002 .
348 p. 25 cm..
0750624280

Advertising, promotion & supplemental aspects of integrated marketing communications

By Shimp, Terence A..
Mason, Ohio Thomson South-Western 2003 .
xxi, 650 p. 29 cm..
0030352711