PUCPR Search for 'an:84077'

The New direct marketing how to implement a profit-driven database marketing strategy

Homewood, Ill. Dow Jones-Irwin 1990 .
xix, 535 p. , Includes index. 25 cm..

By Jackson, Robert R..
Lincolnwood, Ill., USA NTC Business Books 1994 .
p. cm. 0844232327

By Madia de Souza, Francisco Alberto..
Santafé de Bogotá McGraw-Hill 1995 .
x, 307 p. 24 cm..
9586003116

Homewood, Ill. Dow Jones-Irwin 1995 .
p. , Includes index.

By Shaver, Dick..
México Prentice Hall 1998 .
xiv, 482 p. , Translation of : The next step in database marketing , c 1996. 24 cm..
9701701127(pbk.)

By Kleindl, Brad Alan.
Cleveland, Ohio Thomson/South-Western 2002 .
xxi, 428 p. 24 cm..
032417893X (hc. : alk. paper)