PUCPR Search for 'an:79972'

Consumer behavior

By Schiffman, León G..
Englewood Cliffs, NJ Prentice Hall 1991 .
xxiii, 680 p. 0131705318

Selling to a segmented market the lifestyle approach

By Swenson, Chester A..
New York Quorum Books 1990 .
xix, 177 p., [8] p. of plates 22 cm..
089930446X (lib. bdg. : alk. paper)

Consumer behavior concepts and strategies

By Berkman, Harold W.,.
Boston, Mass. Kent Pub. Co. 1986 .
xxv, 650 p. 24 cm..
0534031048

Consumer behavior concepts and applications

By Loudon, David L..
New York McGraw-Hill 1988 .
xxiii, 726 p. 24 cm..
0070387648

Changing consumer behaviour

By East, Robert..
London Cassell 1990 .
252 p. , Includes indexes. 0304317292

Perspectives in consumer behavior

Englewood Cliffs, N.J. Prentice Hall 1991 .
vii, 616 p. , Previously published: Glenview, Ill. : Scott, Foresman, c1989. 0136604404

Consumer choice behavior: a cognitive theory.

By Hansen, Flemming..
New York Free Press 1972 .
xi, 548 p. 24 cm..

Psychological experiments in consumer behavior.

By Britt, Steuart Henderson.
New York Wiley 1970 .
xv, 416 p. 23 cm..
0471104817

Consumer behavior and the behavioral sciences theories and applications.

By Britt, Steuart Henderson.
New York Wiley 1966 .
xxxii, 592 p. 26 cm..

Consumer behavior

By Engel, James F..
New York Holt, Rinehart, and Winston 1968 .
xiv, 652 p. 24 cm..

Research in consumer behavior.

By Kollat, David T..
New York Holt, Rinehart and Winston 1970 .
xi, 767 p. 23 cm..
0030847338 (pbk)

Dimensions of consumer behavior.

By McNeal, James U.,.
New York Appleton-Century-Crofts 1969 .
xiv, 446 p. 24 cm..
0390625310

Purchasing behavior and personal attributes

By Massy, William F..
Philadelphia University of Pennsylvania Press 1968 .
174 p. 25 cm..

Consumer behavior and marketing action

By Assael, Henry..
Boston, Mass. Kent Pub. Co. 1981 .
xiv, 641 p. 24 cm..
0534009581

Essentials of consumer behavior concepts and applications

By Block, Carl E..
Hinsdale, Ill. Dryden Press 1979 .
xviii, 650 p. 25 cm..
0030419611

Consumer behavior; theory and application

By Farley, John U..
Boston Allyn & Bacon 1974 .
xiii, 274 p. 24 cm..

Trends in consumer behavior research

By Peterson, Robert Allen.
Chicago American Marketing Association 1977 .
v, 40 p. 23 cm..
0877570833

Consumer behavior theory and practice

By Walters, C. Glenn.
Homewood, Ill. R. D. Irwin 1978 .
xvi, 608 p. 24 cm..
0256019991

Consumer behavior a managerial viewpoint

By Wasson, Chester R..
Austin, Tex. Austin Press 1975 .
xiv, 432 p. , Includes index. 24 cm..

Consumer behavior fundamentals & strategies

By Williams, Terrell G..
St. Paul West Pub. Co. 1981 .
xvi, 574 p. 26 cm..
0829904204

Consumer behavior concepts and strategies

By Berkman, Harold W.,.
Boston, Mass. Kent Pub. Co. 1981 .
xxiii, 483 p. 24 cm..
0534009573

Buyer behavior a decision-making approach

By Horton, Raymond L..
Columbus, Ohio C.E. Merrill Pub. Co. 1984 .
x, 517 p. , Includes indexes. 27 cm..
0675201055

Consumer behavior

By Robertson, Thomas S..
Glenview, Ill. Scott, Foresman 1984 .
xv, 640 p. 24 cm..
0673158411

Consumer behavior basic findings and management implications

By Zaltman, Gerald,.
New York Wiley 1983 .
xvi, 684 p. 25 cm..
0471093068

Consumer behavior marketing strategy perspectives

By Peter, J. Paul..
Homewood, Ill. Irwin 1987 .
xvii, 698 p., [16] p. of plates 25 cm..
0256031770

Subliminal selling skills

By Johnson, Kerry L..
New York, NY AMACOM American Management Association 1988 .
xiii, 155 p. , Includes index. 23 cm..
0814477089 (pbk.)

The psychology of consumer behavior

By Markin, Rom J..
Englewood Cliffs, N.J. Prentice-Hall 1969 .
xiii, 258 p.

Consumer behavior in Latin America income and spending of families in ten Andean cities

By Musgrove, Philip.
Washington Brookings Institution 1978 .
xxiii, 365 p. , "An ECIEL study." 24 cm..
0815759142

Consumer decision processes marketing and advertising implications

By Nicosia, Francesco M..
Englewood Cliffs, N.J. Prentice-Hall 1966 .
xviii, 284 p.

Consumer behavior a decision-making approach

By Walters, C. Glenn.
Cincinnati South-Western Publishing Co. 1989 .
xv, 608 p.

Consumer behavior selected readings / James F. Engel.

By Engel, James F..
Illinois Richard D. Irwin, Inc. 1968 .
ix, 233 p.

Behavioral science foundations of consumer behavior.

By Cohen, Joel B..
New York Free Press 1972 .
vi, 474 p. 24 cm..

Repeat-buying; theory and applications

By Ehrenberg, A. S. C..
Amsterdam | New York North-Holland Pub. Co. | American Elsevier 1972 .
xviii, 322 p. 23 cm..
0444103694 (American Elsevier)

Cases in consumer behavior

By Blackwell, Roger D..
New York Holt, Rinehart and Winston 1969 .
xiii, 431 p. , A casebook designed to supplement Consumer behavior, by J. F. Engel, D. T. Kollat, and R. D. Blackwell. 24 cm..
0030745004

Consumer behavior and the practice of marketing

By Runyon, Kenneth E..
Columbus Merrill Pub. Co. 1987 .
xv, 776 p. 24 cm..
0675204631

Consumer behavior implications for marketing strategy

By Hawkins, Del I..
Homewood, Ill. BPI/Irwin 1989 .
xviii, 796 p. 24 cm..

La decisión del consumidor y sus implicaciones en marketing y publicidad

By Nicosia, Francesco M..
Barcelona Editorial Gustavo Gili 1970 .
368 p. , Translation of : Consumer decision processes ; marketing and adversting implications.

Consumer behavior concepts and strategies

By Berkman, Harold W.,.
Boston, Mass. Kent Pub. Co. 1986 .
xxv, 650 p. 24 cm..
0534031048

Consumer behavior in marketing strategy

By Howard, John A..
Englewood Cliffs, NJ Prentice Hall 1989 .
xix, 375 p. 25 cm..
0131696661

Consumer behavior contemporary research in action

By Holloway, Robert J..
Boston Houghton Mifflin 1971 .
viii, 458 p. 24 cm..
0395046386

Patrones de consumo del puertorriqueño en diferentes estratas sociales

By Santiago Torres, Ana M..
Ponce, P. R. La Autora 1993 .
xiii, 183 leaves , Thesis : (M.B.A)--Pontificia Universidad Católica de Puerto Rico.

Consumer behavior

By Mowen, John C..
New York | Toronto Macmillan | Maxwell Macmillan Canada 1993 .
xxii, 808 p. 0023845910

Consumer behavior

By Mowen, John C..
New York | London Macmillan | Collier Macmillan 1990 .
xviii, 814 p., [16] p. of plates 0023846011

Segmenting the mature market identifying, targeting and reaching America's diverse, booming senior markets

By Morgan, Carol M..
Chicago, Ill. Probus Pub. 1993 .
363 p.

Consumer behavior theory and practice

By Walters, C. Glenn.
Homewood, Ill. R. D. Irwin 1976 .
xvi, 608 p. 025601597X

Consumer behavior : concepts and applications /

By Loudon, David L..
New York : McGraw-Hill, 1993 .
xxiii, 788 p. : 26 cm..
0070387672

Consumer behavior, classical and contemporary dimensions

Boston Little, Brown 1982 .
xix, 505 p. , Intended to supplement: Consumer behavior, an integrative approach / James U. McNeal. 1982. 0316563102

Contemporary perspectives in consumer research

Boston, Mass. Kent Pub. Co. 1981 .
ix, 466 p. 0534009425

Consumer behavior, an integrative approach

By McNeal, James U.,.
Boston Little, Brown 1982 .
xxi, 426 p. , Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982. 0316563099

Defending your brand against imitation consumer behavior, marketing strategies, and legal issues

By Zaichkowsky, Judith Lynne.
Westport, Conn. Quorum Books 1995 .
xvii, 184 p. 0899308295 (alk. paper)