PUCPR Search for 'an:78740'

Marketing communication modern promotional strategy

By Webster, Frederick E..
New York Ronald Press Co. 1971 .
viii, 694 p. 24 cm..

Public relations in the marketing mix introducing vulnerability relations

By Goldman, Jordan..
Chicago, IL Crain Books 1984 .
xviii, 165 p. , Includes index. 23 cm..
0872510840 (pbk.)

Communications in marketing

By Rowe, Kenneth L..
New York Gregg Division, McGraw-Hill 1978 .
iv, 124 p. | & disc (2 s. : 7 in. ; 33 1/3 rpm.) 28 cm..
007054154X

Developing effective communications strategy a benefit segmentation approach

By Haley, Russell I..
New York Wiley 1985 .
xii, 510 p. , "A Ronald Press publication." 0471812625

La comunicación en la mercadotecnia

By Rowe, Kenneth L..
México McGraw-Hill 1983 .
viii, 124 p. , Translation of : Communications in marketing. 968451459X

Introduction to advertising and promotion an integrated marketing communications perspective

By Belch, George E..
Chicago Irwin 1995 .
xxii, 762 p. , Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. 29 cm..
0256136963 | 0256136971 (international students ed.)

Como competir y ganar en el mercado de la opinión pública

By Borrini, Alberto..
Buenos Aires Editorial Atlántida 1992 .
268 p., [18] leaves of plates

Strategies for implementing integrated marketing communications

By Percy, Larry..
Lincolnwood, Ill NTC/Contemporary Publishing Group 1997 .
xi, 241 p. , Includes index. 0844235830

Introduction to advertising and promotion an integrated marketing communications perspective

By Belch, George E..
Chicago Irwin 1995 .
xxii, 762 p. , Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. 29 cm..
0256136963 | 0256136971 (international students ed.)

Marketing in a multicultural world Ethnicity, nationalism, and cultural identity

California Sage Publications 1995 .
ix, 341 p. 22 cm..
0803953283

Fidelizar al cliente marketing, Internet e imagen de marca

By Lehu, Jean-Marc.
Barcelona Paidós 2001 .
379 p. , Translation of: Fidélisation - client. 22 cm..
8449311020 (pbk. : p. [4] of cover)

Advertising and Promotion an integrated marketing communication perspective

By Belch, George E..
McGraw Hill Companies 2004 .
779 p. , ESTE LIBRO INCLUYE UN DISCO 28 cm..
0072866144

Advertising communications & promotion management

By Rossiter, John R..
New York McGraw-Hill Companies 1997 .
xvi, 640 p. 26 cm..
007053943X (acid-free paper) | 0071146679 (pbk)

Marketing communications for local nonprofit organizations targets and tools

New York Best Business Books 2001 .
265 p. , "Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 9, numbers 1//2 2001." 23 cm..
0789017032 (pbk. : alk. paper)

Dictionary of marketing communications /

By Govoni, Norman A. P.,.
Thousand Oaks, Calif. : Sage , 2004 .
v, 249 p. 24 cm..
0761927700 (hard) | 0761927719 (paper)

Publicidad comunicacón integral en marketing

By Treviño Martínez, Rubén..
México McGraw-Hill 2000 .
xvi, 482 p. 27 cm..
9701026608 | 9789701026601

Publicidad y promoción perspectiva de la comunicación de marketing integral

By Belch, George.
México McGraw-Hill 2005 .
xxvi, 849, [70] p. , Translation of: Advertising and promotion : an integrated marketing communications perspective. 27 cm..
9789701046807

Advertising and Promotion an integrated marketing communication perspective

By Belch, George E..
McGraw Hill Companies 2009 .
838 p. 28 cm..
9780073381091

Publicidad, promoción y comunicación integral en marketing

By Clow, Kenneth.
México Pearson Educación 2010 .
454 p. , Translation of : Integrated adversiting , promotion and marketing communications . 27cm..
9786074426304

Advertising, promotion & supplemental aspects of integrated marketing communications

By Shimp, Terence A..
Mason, Ohio Thomson South-Western 2003 .
xxi, 650 p. 29 cm..
0030352711

Publicidad y promoción perspectiva de la comunicación de marketing integral

By Belch, George E..
México McGraw-Hill 2005 .
xxvi, 849 p. 27 cm..
9701046803

Integrated advertising, promotion, and marketing communications

By Clow, Kenneth E..
Boston Prentice Hall 2012 .
xviii, 445 p. 28 cm..
9780132538961 (pbk. : alk. paper) | 0132538962

The evolution of integrated marketing communications

London | New York Routledge 2011 .
viii, 134 p. 26 cm..
9780415668927

La gestión de cuentas en la agencia de comunicaciones de marketing /

By Aguilera Moyano, Joaquín de.
Madrid, España : ESIC Editorial, 2016 .
245 páginas : 24 cm..
9788416701100