PUCPR Search for 'an:74923'

The practice of marketing management analysis, planning, and implementation

By Cohen, William A..
New York | London Macmillan | Collier Macmillan 1988 .
xix, 695 p. 24 cm..
0023231505

Direct response marketing an entrepreneurial approach

By Cohen, William A..
New York Wiley 1984 .
xiv, 496 p. , Includes indexes. 24 cm..
047188684X

The entrepreneur and small business problem solver an encyclopedic reference and guide

By Cohen, William A..
New York Wiley 1990 .
xiii, 565 p. 29 cm..
0471501239 | 0471501247 (pbk.)

The practice of marketing management analysis, planning, and implementation

By Cohen, William A..
New York Macmillan 1991 .
xx, 693 p.

How to sell to the government a step-by-step guide to success

By Cohen, William A..
New York Wiley 1981 .
xii, 434 p. , "A Ronald Press publication." | Includes index. 0471081035

Top executive performance 11 keys to success and power

By Cohen, William A..
New York Wiley 1984 .
xii, 254 p. , Includes index. 24 cm..
047189687X

Model business plans for product businesses

By Cohen, William A..
New York Wiley 1995 .
1 v. (various pagings) , "Business plans for marketing a computer, publishing a newsletter, selling children's books, manufacturing foods, importing goods, opening a store, and more"--Cover. 0471030309 (cloth : acid-free paper) | 0471030287 (pbk. : acid-free paper)

Model business plans for service businesses

By Cohen, William A..
New York Wiley 1995 .
1 v. (various pagings) , "Business plans for managing a restaurant, starting a tutoring service, starting a travel agency, opening a health club, establishing a food delivery service, and more"--Cover. | Companion book to the author's: Model business plans for product businesses. 0471030376 (acid-free paper) | 0471030341 (pbk. : acid-free paper) | 0471030309 (cloth : acid-free paper) | 0471030287 (pbk. : acid-free paper)

The practice of marketing management analysis, planning, and implementation

By Cohen, William A..
New York Macmillan 1991 .
xx, 693 p. 0023231718

Direct response marketing an entrepreneurial approach

By Cohen, William A..
New York Wiley 1984 .
xiv, 496 p. , Includes indexes. 047188684X