PUCPR Search for 'an:67453'

Marketing research and information systems text and cases

By Buzzell, Robert D..
New York McGraw-Hill 1969 .
xii, 788 p. , Case material from the Harvard Graduate School of Business Administration. 23 cm..

Marketing: a contemporary analysis

New York McGraw-Hill 1972 .
xiii, 776 p. , 1964 ed. published under title: Marketing, an introductory analysis. 0070094772

Mathematical models and marketing management

By Buzzell, Robert D..
Boston Division of Research, Graduate School of Business Administration, Harvard University 1964 .
xv, 281 p. 22 cm..

Product innovation in food processing, 1954-1964

By Buzzell, Robert D..
Boston Division of Research, Graduate School of Business Administration, Harvard University 1967 .
xv, 220 p. , Abstract (4 p.) inserted. 22 cm..

The marketing challenge of 1992

By Quelch, John A..
Reading, Mass. Addison-Wesley Pub. Co. 1990 .
ix, 390 p. 0201515628

Mercado en la era electronica

Bogotá, Colombia Editorial Norma 1988 .
xii, 304 p. , Translation of : Marketing in an electronic age. | Includes index. 9580403597

Mercadeo en la era electrónica simposio de investigación auspiciado por Haward Business School

Bogotá Editorial Norma 1988 .
xii, 304 p. , Translation of : Marketing in an electronic age. | Includes index.

Mercadotecnia un análisis contemporáneo

By Buzzell, Robert D..
México Compañía Editorial Continental 1979 .
xiii, 911 p. , Translation of : Marketing a Contemporary Analysis. | Included index. 9682600618

The PIMS principles linking strategy to performance

By Buzzell, Robert D..
New York | London Free Press | Collier Macmillan 1987 .
xiii, 322 p. , Includes index. 0029044308