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By Rosen, Robert H..
New York, N.Y., U.S.A. Viking 1996 .
xiii, 386 p. , Includes index. 24 cm..
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By Sewell, Carl..
Mexico McGraw-Hill 1994 .
xxiii, 205 p. , Translation of: Customers for life. 24 cm..
9701002784 (pbk.)