By Britt, Steuart Henderson.
New York Wiley 1970 .
xv, 416 p. 23 cm..
0471104817

By Britt, Steuart Henderson.
New York Wiley 1966 .
xxxii, 592 p. 26 cm..

By Britt, Steuart Henderson.
New York McGraw-Hill 1960 .
293 p. 22 cm..

By Britt, Steuart Henderson.
New York McGraw-Hill 1968 .
xiii, 776 p. 23 cm..

New York McGraw-Hill 1983 .
xii, 468 p. 24 cm..
0070069492 (pbk.)

By Lucas, Darrell Blaine.
New York McGraw-Hill 1963 .
xi, 399 p. , Reprint. Originally published: New York : McGraw-Hill, c1963.

By Lucas, Darrell Blaine.
Buenos Aires El Ateneo 1969 .
383 p. , Translation of : Measuring Advertising Effectiveness.

By Lucas, Darrell Blaine.
New York McGraw-Hill 1950 .
xi, 765 p. 24 cm..

By Britt, Steuart Henderson.
New York Rinehart 1949 .
703 p.

By Britt, Steuart Henderson.
Barcelona Editorial Hispano Europea 1962 .
361 p. , Translation of : The spenders.