PUCPR Search for 'an:64903'

Developing new brands

By King, Stephen Harris Morley..
New York Wiley 1973 .
viii, 184 p. , "A Halsted Press book." 23 cm..
0470477873

What's in a name? advertising and the concept of brands

By Jones, John Philip..
Lexington, Mass. Lexington Books 1986 .
xxii, 292 p. 0669111422 (alk. paper)

Defending your brand against imitation consumer behavior, marketing strategies, and legal issues

By Zaichkowsky, Judith Lynne.
Westport, Conn. Quorum Books 1995 .
xvii, 184 p. 0899308295 (alk. paper)

World class brands

By Macrae, Chris..
Wokingham, England | Reading, Mass. Addison-Wesley 1991 .
xii, 196 p. , "54407"--Spine. 0201544075

TechnoBrands how to create & use "brand identity" to market, advertise & sell technology products

By Pettis, Chuck.
New York AMACOM 1994 .
p. 0814402437

Brand Marketing building winning brand strategies that deliver value and customer satisfaction

By Weilbacher, William M..
Lincolnwood, IL NTC Business Books 1995 , Includes index. 0844234761

Defending your brand against imitation consumer behavior, marketing strategies, and legal issues

By Zaichkowsky, Judith Lynne.
Westport, Conn. Quorum Books 1995 .
xvii, 184 p. 0899308295 (alk. paper)

Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands

By Schmitt, Bernd..
New York Free Press 1999 .
xix, 280 p. 24 cm..
0684854236 :

Las 22 leyes inmutables de la marca cómo convertir un producto o un servicio en una marca mundial

By Ries, Al..
Madrid, España McGraw-Hill 2000 .
xi, 192 p. , Translation of: The 22 Inmutable Laws of Branding. How to Build a Product or Service into a World- Class Brad , c 1998. 23 cm..
8448126793

No logo : el poder de las marcas /

By Klein, Naomi.
New York, NY : Paidós, 2001 .
334 p. ; 23 cm..
8449310741

No logo el poder las marcas

By Klein, Naomi.
Barcelona, España Paidós 2001 .
543 p. , Translation of: No logo. 23 cm..
84-493-1074-1 (softcover)

How to use advertising to build strong brands

Thousand Oaks, Calif. Sage Publications 1999 .
394 p. 24 cm..
0761912428 (cloth : acid-free paper) | 0761912436 (pbk. : acid-free paper)

La marca máximo valor de su empresa

By Davis, Scott M..
México Pearson Educación 2002 .
xviii, 267 p. , Translation of : Brand asset management , c 2001. | Includes index. 23 cm..
9702601665(pbk.)

Strategic brand management building, measuring and managing brand equity

By Keller, Kevin Lane.
Upper Saddle River, N.J. | London Prentice Hall | Prentice-Hall International 1998 .
1 v. (various pagings) 25 cm..
0131201158

La imagen de marca un fenómeno social

By Costa , Joan..
Barcelona Paidós 2004 .
200 p. 23 cm..
844931531X

The culting of brands when customers become true believers

By Atkin, Douglas..
New York Portfolio 2004 .
xix, 230 p. 24 cm..
1591840279

Sencillamente, menú /

By Umpierre, Vivien Ramos..
[San Juan, P.R.] V.R. Umpierre; 1994 .
328 p. , Includes index. 23 cm..
0963342002

Procter & Gamble (Rising Tide) 165 años construyendo una marca

By Dyer, Davis..
Bogotá Grupo Editorial Norma 2005 .
xxv, 717 p. 23 cm..
9580487715

Strategic brand management building, measuring and managing brand equity

By Keller, Kevin Lane.
Upper Saddle River, N.J. Prentice Hall 2003 .
1 v. (various pagings) 25 cm..
0130411507

Harvard Business Review : gestión de marcas /

Barcelona: Ediciones Deusto, 2005 .
vii, 232 p. : , Includes index. | Translation of: Harvard Business Review on brand management. 21 cm..
8423422488

Administración estratégica de marca branding

By Keller, Kevin Lane.
México Pearson/Educación 2008 .
xxi, 692 p. , Translation of: Strategic brand management. 27 cm..
9789702612841

Gestión de la marca corporativa

Buenos Aires, Argentina La Crujia ediciones 2007 .
268 p 14 cm..
9876010220

Designing Brand Identity : a complete guide to creating, building and maintaining strong brands. /

By Wheeler, Alina.
New Jersey : | Canada : John Wiley & Sons, Inc. , 2006 .
vii, 280 p. 29 cm..
0471746843 | 9780471746843

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

By Neumeier, Marty..
Berkeley New Riders 2006 .
194 p. , The title proper, other title information, and statement of reponsibility spread into four pages. | "AIGA"--Cover. | Includes index. 21 cm..
0321348109 | 9780321348104

Zag : the number-one strategy of high-performance brands : a whiteboard overview. /

By Neumeier, Marty..
United States of America : New Riders , 2007 .
178 p. , Include index. | The title proper, other title information and statement of responsibility spread into four pages. 21 cm..
0321426770

The 22 immutable laws of branding : how to build a product or service into a world-class brand

By Ries, Al..
New York HarperCollins 2002 .
xvi 255p. , ''This edition combines The 22 immutable laws of branding and the 11 immutavble laws of Internet branding,when added illustrations and text''. | Include Index. 24cm.
0060007737 | 9780060007737

Brandscapes architecture in the experience economy

By Klingmann, Anna..
United States The Mit Press 2007 .
xii, 364 p. , Include index. 24 cm..
9780262113038

Designing Brand Identity : an essential guide for the whole branding team. /

By Wheeler, Alina.
New Jersey : John Wiley & Sons, Inc. , 2009 .
ix, 310 p. 29 cm..
9780470401422

Brand Atlas Branding Intelligence Made Visible

By Wheeler, Alina.
New Jersey | Canada John Wiley & Sons, Inc. 2011 .
144 p. , Include index. 23 cm.
9780470433423

Como empezaron 18 buenas ideas que se convirtieron en grandes empresas

By Lester, David.
Barcelona Profit Editorial 2011 .
208 p. 23 cm..
9788492956548

Nation Branding : concepts, issues, practice . /

By Dinnie, Keith..
Oxford : | USA : Butterworth Heinemann , 2009 .
xv, 264 p. , Includes Index. 25 cm..
9780750683494

Branding & spaces design /

Barcelona: Monsa Publications, 2016 .
189 p. 23 cm..
9788416500239

Designing brand identity : an essential guide or the entire branding team /

By Wheeler, Alina.
Hoboken, New Jersey : John Wiley & Sons, 2018 .
xi, 324 pages : , Include Index. 29 cm..
9781118980828 | 9781119375418

Brand New Brand : restarting your business in a time of crisis and transformation.

Berlin : Die Gestalten Verlag ; 2021 .
256 p. 24 cm.
9783967040050 | 3967040054