PUCPR Search for 'an:64659'

Marketing research text and cases

By Boyd, Harper W.,.
Homewood, Ill. R.D. Irwin 1981 .
xiv, 693 p. 25 cm..
0256025304

By Britt, Steuart Henderson.
New York McGraw-Hill 1968 .
xiii, 776 p. 23 cm..

By Boyd, Harper W.,.
Homewood, Ill. R. D. Irwin 1971 .
ix, 736 p. 24 cm..

By Boyd, Harper W.,.
New York McGraw-Hill 1964 .
xi, 426 p. 23 cm..

By Boyd, Harper W.,.
Reading, Mass. Addison-Wesley Pub. Co. 1967 .
x, 358 p. 24 cm..

By Boyd, Harper W.,.
Boston, Mass Irwin/McGraw-Hill 1998 .
xxii, 547 p. 26 cm..
0256226326 (pbk. : alk. paper) | 0071154299 (international)