PUCPR Search for 'an:59431'

Introduction to advertising and promotion an integrated marketing communications perspective

By Belch, George E..
Chicago Irwin 1995 .
xxii, 762 p. , Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. 29 cm..
0256136963 | 0256136971 (international students ed.)

Introduction to advertising and promotion an integrated marketing communications perspective

By Belch, George E..
Chicago Irwin 1995 .
xxii, 762 p. , Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. 29 cm..
0256136963 | 0256136971 (international students ed.)

Advertising and Promotion an integrated marketing communication perspective

By Belch, George E..
McGraw Hill Companies 2004 .
779 p. , ESTE LIBRO INCLUYE UN DISCO 28 cm..
0072866144

Publicidad y promoción perspectiva de la comunicación de marketing integral

By Belch, George.
México McGraw-Hill 2005 .
xxvi, 849, [70] p. , Translation of: Advertising and promotion : an integrated marketing communications perspective. 27 cm..
9789701046807

Advertising and Promotion an integrated marketing communication perspective

By Belch, George E..
McGraw Hill Companies 2009 .
838 p. 28 cm..
9780073381091

Publicidad y promoción perspectiva de la comunicación de marketing integral

By Belch, George E..
México McGraw-Hill 2005 .
xxvi, 849 p. 27 cm..
9701046803