PUCPR Search for 'an:58634'

Cable TV advertising in search of the right formula

New York Quorum Books 1989 .
x, 189 p. , Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand. | Includes index. 24 cm..
0899304060 (alk. paper)

The New direct marketing how to implement a profit-driven database marketing strategy

Homewood, Ill. Dow Jones-Irwin 1990 .
xix, 535 p. , Includes index. 25 cm..

The New direct marketing how to implement a profit-driven database marketing strategy

Homewood, Ill. Dow Jones-Irwin 1995 .
p. , Includes index.