PUCPR Search for 'an:52191'

Market structure analysis

By Myers, James H..
Chicago American Marketing Association 1977 .
159 p. 23 cm..
0877570892

Attitude research

By Crespi, Irving.
[Chicago?] American Marketing Association 1965 .
viii, 44 p. 23 cm..

Markets and marketing in developing economies

By Moyer, Reed..
Homewood, Ill. R. D. Irwin 1968 .
xiii, 264 p. , "Prepared under the sponsorship of the American Marketing Association." 24 cm..

New directions in marketing. Proceedings, June 14-16, 1965, 48th national conference [American Marketing Association]

Chicago American MarketingAssociation 1965 .
224 p. 23 cm..

Developing successful marketing strategies

By Parmerlee, David..
Lincolnwood, Ill., USA NTC Business Books 1994 .
x, 182 p. , "American Marketing Association"--Cover. 28 cm..
0844235806

AMA complete guide to strategic planning for small business

By Cook, Kenneth J..
Chigaco, IL American Marketing Association;NTC business books 1995 .
151 p. , "American Marketing Association." 24 cm..
0844235873

Developing successful marketing strategies AMA Marketing Toolbox

By Parmerlee, David..
Lincolnwood, Ill., USA NTC Business Books 2000 .
x, 182 p. , "American Marketing Association"--Cover. 28 cm..
0658001329

Advertising research the internet, consumer behavior, and strategy

Chicago, Ill. American Marketing Association 2000 .
vii, 281 p. 28 cm..
0877572887

Preference structure measurement conjoint analysis and related techniques.

[Chicago, Ill.?] American Marketing Association .
v. , "A guide for designing and interpreting conjoint studies." | Description based on: 2nd ed., copyrighted 2000. 28 cm..

Marketing encyclopedia : issues and trends shaping the future /

Chicago : | Lincolnwood, Ill. : American Marketing Association , | NTC Business Books , 1995 .
x, 348 p. , At head of title: American Marketing Association 24 cm..
0844235938

Evaluating marketing strengths and weaknesses

By Parmerlee, David..
Lincolnwood, Ill., USA NTC Business Books 1993 .
xiii, 238 p. , "American Marketing Association"--Cover. 28 cm..
0844235784