PUCPR Search for 'an:49512'

Social marketing promoting the causes of public and nonprofit agencies

By Fine, Seymour H..
Boston Allyn and Bacon 1990 .
xxiv, 360 p. , Includes indexes. 25 cm..
0205120849

The Political economy of advertising

Washington American Enterprise Institute for Public Policy Research 1978 .
217 p. , Papers presented at a conference held at the American Enterprise Institute, July 9, 1976. 23 cm..
0844721204. | 0844721100

Diseño gráfico para la gente comunicaciones en masa y cambio social

By Frascara, Jorge..
Buenos Aires, Argentina Ediciones Infinito 2000 .
xi, 147 p. 25 cm..
987963702X

Public communication campaigns

Thousand Oaks SAGE 2013 .
376 p. 23 cm..
9781412987707 (pbk.)