<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[PUCPR Search for 'an:49506']]> </title> <!-- prettier-ignore-start --> <link> https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-search.pl?q=ccl=an%3A49506&#38;sort_by=relevance&#38;format=rss </link> <!-- prettier-ignore-end --> <atom:link rel="self" type="application/rss+xml" href="https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-search.pl?q=ccl=an%3A49506&#38;sort_by=relevance&#38;format=rss" /> <description> Search results for 'an:49506' at PUCPR </description> <opensearch:totalResults>12</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-search.pl?q=ccl=an%3A49506&#38;sort_by=relevance&#38;format=opensearchdescription" /> <opensearch:Query role="request" searchTerms="q%3Dccl%3Dan%253A49506" startPage="" /> <item> <title> Essentials of media planning a marketing viewpoint </title> <dc:identifier>ISBN:0844230189 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=5544</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/0844230189.01.TZZZZZZZ.jpg" alt="" /> <img src="http://www.syndetics.com/index.aspx?isbn=0844230189/SC.GIF&#38;client=&#38;type=xw10" alt="" /> <p> By Barban, Arnold M..<br /> Lincolnwood, Ill. NTC Business Books 1987 .<br /> xii, 160 p. 0844230189 (pbk.) </p> </description> <guid>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=5544</guid> </item> <item> <title> Media math basic techniques of media evaluation </title> <dc:identifier>ISBN:0844231428 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=5547</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/0844231428.01.TZZZZZZZ.jpg" alt="" /> <img src="http://www.syndetics.com/index.aspx?isbn=0844231428/SC.GIF&#38;client=&#38;type=xw10" alt="" /> <p> By Hall, Robert W..<br /> Lincolnwood, Ill. NTC Business Books 1987 .<br /> v, 138 p. , Includes index. 0844231428 (pbk.) </p> </description> <guid>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=5547</guid> </item> <item> <title> Advertising media a managerial approach </title> <dc:identifier>ISBN:0256059888</dc:identifier> <!-- prettier-ignore-start --> <link>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=24175</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/0256059888.01.TZZZZZZZ.jpg" alt="" /> <img src="http://www.syndetics.com/index.aspx?isbn=0256059888/SC.GIF&#38;client=&#38;type=xw10" alt="" /> <p> By McGann, Anthony F..<br /> Homewood, Ill. Irwin 1988 .<br /> xii, 452 p. 25 cm..<br /> 0256059888 </p> </description> <guid>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=24175</guid> </item> <item> <title> Advertising media planning </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=76703</link> <!-- prettier-ignore-end --> <description> <img src="http://www.syndetics.com/index.aspx?isbn=/SC.GIF&#38;client=summontrial&#38;type=xw10&#38;upc=&#38;oclc=" alt="" /> <p> By Sissors, Jack Zanville.<br /> Lincolnwood, Illinoies NTC Business Books 1989 .<br /> xi, 461 p. </p> </description> <guid>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=76703</guid> </item> <item> <title> Measuring advertising effectiveness </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=76886</link> <!-- prettier-ignore-end --> <description> <img src="http://www.syndetics.com/index.aspx?isbn=/SC.GIF&#38;client=summontrial&#38;type=xw10&#38;upc=&#38;oclc=" alt="" /> <p> By Lucas, Darrell Blaine.<br /> New York McGraw-Hill 1963 .<br /> xi, 399 p. , Reprint. Originally published: New York : McGraw-Hill, c1963. </p> </description> <guid>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=76886</guid> </item> <item> <title> Spending advertising money. </title> <dc:identifier>ISBN:0091559715 (pbk.) | 0091559707 (hard)</dc:identifier> <!-- prettier-ignore-start --> <link>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=140006</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/0091559715.01.TZZZZZZZ.jpg" alt="" /> <img src="http://www.syndetics.com/index.aspx?isbn=0091559715/SC.GIF&#38;client=&#38;type=xw10" alt="" /> <p> By Broadbent, Simon..<br /> London Business Books 1984 .<br /> 424 p. 0091559715 (pbk.) | 0091559707 (hard) </p> </description> <guid>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=140006</guid> </item> <item> <title> Advertising media models a practical guide </title> <dc:identifier>ISBN:0669093750 (alk. paper)</dc:identifier> <!-- prettier-ignore-start --> <link>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=140007</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/0669093750.01.TZZZZZZZ.jpg" alt="" /> <img src="http://www.syndetics.com/index.aspx?isbn=0669093750/SC.GIF&#38;client=&#38;type=xw10" alt="" /> <p> By Rust, Roland T..<br /> Lexington, Mass. Lexington Books 1986 .<br /> x, 159 p. 0669093750 (alk. paper) </p> </description> <guid>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=140007</guid> </item> <item> <title> The effective use of advertising media a practical handbook </title> <dc:identifier>ISBN:0091507413 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=140008</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/0091507413.01.TZZZZZZZ.jpg" alt="" /> <img src="http://www.syndetics.com/index.aspx?isbn=0091507413/SC.GIF&#38;client=&#38;type=xw10" alt="" /> <p> By Davis, Martyn P..<br /> London Business Books 1985 .<br /> xvii, 272 p. , Includes index. 0091507413 (pbk.) </p> </description> <guid>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=140008</guid> </item> <item> <title> Introduction to advertising media research, planning, and buying </title> <dc:identifier>ISBN:0844235458</dc:identifier> <!-- prettier-ignore-start --> <link>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=144709</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/0844235458.01.TZZZZZZZ.jpg" alt="" /> <img src="http://www.syndetics.com/index.aspx?isbn=0844235458/SC.GIF&#38;client=&#38;type=xw10" alt="" /> <p> By Surmanek, Jim..<br /> Lincolnwood, Ill., USA NTC Business Books 1993 .<br /> xvii, 357 p. , Includes index. 24 cm..<br /> 0844235458 </p> </description> <guid>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=144709</guid> </item> <item> <title> Advertising and integrated brand promotion </title> <dc:identifier>ISBN:9780324569407</dc:identifier> <!-- prettier-ignore-start --> <link>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=193695</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/0324569408.01.TZZZZZZZ.jpg" alt="" /> <img src="http://www.syndetics.com/index.aspx?isbn=0324569408/SC.GIF&#38;client=&#38;type=xw10" alt="" /> <p> By O&#39;Guinn, Thomas C..<br /> Mason, Ohio Thomson/South-Western 2009 .<br /> xlii, 726 p. 28 cm..<br /> 9780324569407 </p> </description> <guid>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=193695</guid> </item> <item> <title> Advertising media planning / </title> <dc:identifier>ISBN:9780071703123</dc:identifier> <!-- prettier-ignore-start --> <link>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=218216</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/0071703128.01.TZZZZZZZ.jpg" alt="" /> <img src="http://www.syndetics.com/index.aspx?isbn=0071703128/SC.GIF&#38;client=&#38;type=xw10" alt="" /> <p> By Sissors, Jack Zanville.<br /> New York : McGraw Hill, 2010 .<br /> xi, 480 p. 24 cm..<br /> 9780071703123 </p> </description> <guid>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=218216</guid> </item> <item> <title> Advertising and integrated brand promotion </title> <dc:identifier>ISBN:9780324569407</dc:identifier> <!-- prettier-ignore-start --> <link>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=224982</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/0324569408.01.TZZZZZZZ.jpg" alt="" /> <img src="http://www.syndetics.com/index.aspx?isbn=0324569408/SC.GIF&#38;client=&#38;type=xw10" alt="" /> <p> By O&#39;Guinn, Thomas C..<br /> Mason, Ohio Thomson/South-Western 2012 .<br /> xlii, 726 p. 28 cm..<br /> 9780324569407 </p> </description> <guid>https://koha-pucpr-uat.igniteonline.la/cgi-bin/koha/opac-detail.pl?biblionumber=224982</guid> </item> </channel> </rss>
