PUCPR Search for 'an:47734'

The advertising portfolio creating an effective presentation of your work

By Barry, Ann Marie..
Lincolnwood, Ill. NTC Business Books 1990 .
x, 117 p. , Glossary/Index. 0844231266

Advertising procedure

By Kleppner, Otto.
New York Garland Pub. 1925 .
xvi, 539 p. , Reprint. Originally published: New York : Prentice-Hall, 1925. | Includes index. 23 cm..
0824067347 (alk. paper)

Advertising pure and simple

By Seiden, Hank..
New York AMACOM 1976 .
viii, 197 p. 0814454275

Creative advertising theory and practice

By Moriarty, Sandra E..
Englewood Cliffs, N.J. Prentice-Hall 1991 .
viii, 438 p. 0131899112

Marketing to China one billion new customers

By Xu, Bai Yi.
Lincolnwood, Ill., NTC Business Books 1990 .
xxvi, 150 p. 0844233951

Publicidad técnicas y métodos en Chile

By Herrera, Mónica..
Santiago de Chile Editorial Universitaria 1989 .
180 p. 8483402297

Advertising; its role in modern marketing

By Dunn, S. Watson.
New York Holt, Rinehart and Winston 1969 .
viii, 629 p. 0030666457

Advertising; mass communication in marketing

By Kirkpatrick, Charles Atkinson..
Boston Houghton Mifflin 1970 .
viii, 514 p.

The hidden persuaders.

By Packard, Vance Oakley.
New York Washington Square Press Publication of Pocket Books 1957 .
288 p.

What advertising is

By Smelt, Maurice.
London Pelham 1972 .
178 p. 0720705081

Advertising a decision-making approach

By Patti, Charles H..
Chicago Dryden Press 1988 .
xxxi, 590 p. 003071687X

Confessions of an advertising man

By Ogilvy, David.
New York Atheneum 1963 .
208 p.

Understanding mass media

By Schrank, Jeffrey..
Lincolnwood, Ill. NTC Textbook Co. 1991 .
372 p. , Includes index. 0844256900

Ayer glossary of advertising and related terms.

Philadelphia 1972 .
163 p. 27 cm..

La revolución del marketing la táctica dicta la estrategia

By Ries, Al..
Bogotá McGraw-Hill 1989 .
216 p. 9586000249

?Quién le teme a la publicidad?

By Borrini, Alberto..
Buenos Aires ANESA 1976 .
340 p. 21 cm..

Casi todo lo que sé de publicidad

By Lorente, Joaquín.
Barcelona Folio 1986 .
255 p. 26 cm..
8475830870

La publicidad

By Valentini, Gilberto..
Bilbao Urmo 1986 .
979 p. , Translation of : la publicita. 842405222

Essentials of advertising strategy

By Schultz, Don E..
Lincolnwood, Ill. NTC Business Books 1988 .
vi, 98 p. , 911130 26 cm..
0844230448

La publicidad

By Moliné, Marçal..
Barcelona Salvat Editores 1973 .
141, [3] p. 20 cm..
8434574241

The mechanical bride folklore of industrial man.

By McLuhan, Herbert Marshall.
New York Vanguard Press 1951 .
vii, 157 p.

Advertising and consumer psychology

Lexington, Mass. Lexington Books 1983 .
xxiv, 400 p. , Includes indexes. 24 cm..
0669057665

Advertising

By Bolen, William H..
New York Wiley 1984 .
xvi, 649 p., [8] p. of plates 24 cm..
0471863483

Advertising its cultural and political effects.

By Buzzi, Giancarlo..
Minneapolis University of Minnesota Press 1968 .
vi, 147 p. , Translation of La tigre domestica. 23 cm..

Advertising and competition theory, measurement, fact

By Ferguson, James Milton..
Cambridge, Mass. Ballinger Pub. Co. 1974 .
xiii, 190 p. 24 cm..
088410253X

The economic implications of advertising

By Firestone, O. J..
Toronto Methuen 1967 .
xiii, 210 p. 24 cm..

The assault on childhood.

By Goulart, Ron.
Los Angeles Sherbourne Press 1969 .
278 p. 22 cm..

Madison Avenue, USA.

By Mayer, Martin.
New York Harper 1958 .
332 p. 22 cm..

Advertising

By Wright, John Sherman.
New York McGraw-Hill 1971 .
xv, 816 p. 24 cm..
0070720657

Billboards to Buicks: advertising--as I lived it.

By Ellis, Jim.
London | New York [etc.] Abelard-Schuman 1968 .
240 p. 22 cm..
0200715054

Deception detection an educator's guide to the art of insight

By Schrank, Jeffrey..
Boston Beacon Press 1975 .
154 p. 24 cm..
0807031607 | 0807031615

A history of advertising from the earliest times.

By Sampson, Henry.
Detroit Gale Research Co. 1974 .
x, 616 p. 22 cm..

Advertising, concepts and strategies

By Berkman, Harold W.,.
New York Random House 1987 .
xxiv, 614 p. , Gilson's name appears first on the 1st ed. | Includes indexes. 27 cm..
0394361652

Advertising self-regulation and outside participation a multinational comparison

By Boddewyn, J. J..
New York Quorum Books 1988 .
p. cm. , Includes index. 0899302955 (lib. bdg. : alk. paper)

Specialty advertising in marketing

By Herpel, George Lloyd.
Homewood, Ill. Dow Jones-Irwin 1972 .
ix, 219 p. 24 cm..

The management of promotion consumer behavior and demand stimulation

By Brink, Edward Loren.
Englewood Cliffs, N.J. Prentice-Hall 1963 .
417 p. 24 cm..

Promotional strategy

By Engel, James F..
Homewood, Ill. R. D. Irwin 1967 .
xiii, 665 p. 24 cm..

Marketing communication modern promotional strategy

By Webster, Frederick E..
New York Ronald Press Co. 1971 .
viii, 694 p. 24 cm..

The spenders.

By Britt, Steuart Henderson.
New York McGraw-Hill 1960 .
293 p. 22 cm..

The information seekers an international study of consumer information and advertising image

By Thorelli, Hans Birger.
Cambridge, Mass. Ballinger Pub. Co. 1975 .
xxx, 373 p. , "Published in cooperation with Consumer Research Institute." 24 cm..
0884102653

Issues in advertising the economics of persuasion

Washington American Enterprise Institute for Public Policy Research 1978 .
284 p. , Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C. 23 cm..
0844721271. | 0844721263

The making of effective advertising

By Patti, Charles H..
Englewood Cliffs, N.J. Prentice Hall 1990 .
140 p. , Includes index. 0135472903

Advertising

By Norris, James S..
Englewood Cliffs, NJ Prentice Hall 1990 .
xiii, 509 p. 0130160563

Fashion advertising & promotion

By Winters, Arthur A..
New York Fairchild Publications 1984 .
xv, 413 p. , Rev. ed. of: Fashion advertising and promotion. 5th ed. c1978. | Includes index. 25 cm..
087005452X

Building your advertising business a complete guide to boost your billings.

By Lockett, David M..
Lincolnwood, IL. National Textbook 1989 0844231681

Regulation of advertising by lawyers comparisons of the American Bar Association model code of professional responsibility, ABA Proposal B, and state codes.

Chicago American Bar Association, Commission on Advertising 1979 .
ca. 100 leaves in various foliations 24 x 41 cm..

Advertising in contemporary society perspectives toward understanding

By Rotzoll, Kim B..
Cincinnati, OH South-Western Pub. Co. 1990 .
xiii, 190 p. , 920310

Promotional strategy managing the marketing communications process

By Engel, James F..
Homewood, Ill. Irwin 1987 .
xvi, 621p., [4] p. of plates , 920316 24 cm..
0256036438

Romancing the brand the power of advertising and how to use it

By Martin, David N..
New York AMACOM 1989 .
xvi, 215 p. , 920316 26 cm..
0814459498

How to create and deliver winning advertising presentations

By Moriarty, Sandra E..
Lincolnwood, Ill., USA NTC Business Books 1989 .
vii, 136 p. , Includes index. 28 cm..
0844231967