PUCPR Search for 'an:42525'

Marketing

By Lamb, Charles W..
México Thomson 2002 .
xiv, 751 p. 28 cm..
9706861998

Mktg 2.0

By Lamb, Charles W..
Mason, OH South-Western, Cengage Learning 2008 .
x, 326, [38] p. 28 cm..
9780324659801 (student edition pkg) | 9780324586510 (se bk. only) | 9780324586527 (instructor edition pkg) | 9780324586497 (ie bk. only)

Marketing

By Lamb, Charles W..
México Cengage Larning 2011 .
xxv,777 p. 28 cm..
9786074815191