PUCPR Search for 'an:289603'

Competition and human behavior

By Wasson, Chester R..
New York Appleton-Century-Crofts 1968 .
vii, 173 p. 24 cm..

Consumer behavior a managerial viewpoint

By Wasson, Chester R..
Austin, Tex. Austin Press 1975 .
xiv, 432 p. , Includes index. 24 cm..

Dynamic competitive strategy & product life cycles

By Wasson, Chester R..
St. Charles, Ill. Challenge Books 1974 .
vi, 311 p. , Published in 1971 under title: Product management: product life cycles and competitive marketing strategy. 23 cm..
0960035249 | 0960035257 (pbk.)

Product management product life cycles and competitive marketing strategy

By Wasson, Chester R..
St. Charles, Ill. Challenge Books 1971 .
ii, 252 p. , Published in 1974 under title: Dynamic competative strategy & product life cycles. 21 cm..

Interpreting & using quantitative aids to business decision

By Wasson, Chester R..
Austin, Tex. Austin Press 1976 .
viii, 438 p. , Title on spine: Quantitative aids to business decision. | Includes index.

Cases in buying behavior and marketing decision

By Wasson, Chester R..
St. Charles, Ill. Challenge Books 1969 .
288 p. 26 cm..

The strategy of marketing research

By Wasson, Chester R..
New York Appleton-Century-Crofts 1964 .
x, 661 p. 24 cm..