PUCPR Search for 'an:235597'

Services marketing concepts, strategies & cases

By Hoffman, K. Douglas..
Mason, OH Thomson /South-Western 2006 .
xix, 588 p. , Rev. ed of: Essentials of services marketing. 2nd ed. c2002. 24 cm..
0324319967 (hardcover)

Marketing best practices

Mason, Ohio Thomson/South-Western 2003 .
xxii, 647 p. 28 cm..
0030349990

Marketing de servicios conceptos, estrategias y casos

By Hoffman, K. Douglas..
México South-Western 2011 .
xviii, 443 p. 27 cm..
9786074816334

Services marketing : concepts, strategies, & cases /

By Hoffman, K. Douglas..
Australia : Cengage, 2024 .
xv, 352 pages : 28 cm..
9780357718308