PUCPR Search for 'an:233236'

Business-to-business advertising a marketing management approach

By Patti, Charles H..
Lincolnwood, Ill. NTC Business Books 1991 .
p. cm. , "Published in association with the Business and Professional Advertising Association (B/PAA)." 0844234710

Marketing: the core

By Kerin, Roger A..
New Jersey MGraw Hill 2011 .
xlix,500 p. 28 cm..
9780078112065

Marketing /

By Kerin, Roger A..
Ciudad de México : McGraw-Hill, 2023 .
xlviii, 734 pages : , Translation of: Marketing 27 cm..
9786071520272