PUCPR Search for 'an:2103'

Promotional strategy

By Engel, James F..
Homewood, Ill. R. D. Irwin 1967 .
xiii, 665 p. 24 cm..

Consumer behavior

By Engel, James F..
New York Holt, Rinehart, and Winston 1968 .
xiv, 652 p. 24 cm..

Research in consumer behavior.

By Kollat, David T..
New York Holt, Rinehart and Winston 1970 .
xi, 767 p. 23 cm..
0030847338 (pbk)

Promotional strategy managing the marketing communications process

By Engel, James F..
Homewood, Ill. Irwin 1987 .
xvi, 621p., [4] p. of plates , 920316 24 cm..
0256036438

Consumer behavior selected readings / James F. Engel.

By Engel, James F..
Illinois Richard D. Irwin, Inc. 1968 .
ix, 233 p.

Consumer behavior selected readings

By Engel, James F..
Homewood, Ill. R. D. Irwin 1968 .
ix, 233 p. , Articles selected from American Marketing Association publications. 23 cm..

Cases in consumer behavior

By Blackwell, Roger D..
New York Holt, Rinehart and Winston 1969 .
xiii, 431 p. , A casebook designed to supplement Consumer behavior, by J. F. Engel, D. T. Kollat, and R. D. Blackwell. 24 cm..
0030745004

Promotional strategy managing the marketing communications process

By Engel, James F..
Homewood, Ill. Irwin 1987 .
xvi, 621 p. 0256036438

Consumer behavior

By Blackwell, Roger D..
Mason, Ohio Thomson South-Western 2006 .
xlii, 790 p. 29 cm..
0324271972 (hbk. : student ed.)