Marketing research a practical approach for the new Millennium

By Hair, Joseph F., Jr..
Boston Irwin/McGraw-Hill 2003 .
xxiii, 720 p. , Includes index. 26 cm..
0072467576

Investigación de mercados en un ambiente de información digital

By Hair, Joseph F., Jr..
México McGraw-Hill Irwin 2010 .
xxii, 651 p. , Traducción de:Marketing research : in a digital information environment/McGraw-Hill Irwin, c2009. 27 cm..
9786071502902 (alk. paper) | 0073404705 (alk. paper)

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Marketing research a practical approach for the new Millennium

Investigación de mercados en un ambiente de información digital