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Choosing and working with your advertising agency

By Weilbacher, William M..
Illinois NTC Publishing Group 1991 .
207 p. , Includes index. 0844234680

Marketing research selected readings with analytical commentaries

By Barksdale, Hiram C..
New York Ronald Press Co. 1966 .
ix, 696 p. 24 cm..

Advertising in America; the consumer view

By Bauer, Raymond Augustine.
Boston Division of Research, Graduate School of Business Administration, Harvard University 1968 .
xxvi, 473 p. , "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising." 21 cm..

Brand Marketing building winning brand strategies that deliver value and customer satisfaction

By Weilbacher, William M..
Lincolnwood, IL NTC Business Books 1995 , Includes index. 0844234761