PUCPR Search for 'an:181684'

La revolución del marketing la táctica dicta la estrategia

By Ries, Al..
Bogotá McGraw-Hill 1989 .
216 p. 9586000249

Posicionamiento el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia

By Ries, Al..
Bogotá McGraw-Hill 1989 .
250 p. , Translation of : Positioning: the battle for your mind. | Includes index. 9684220022

Marketing warfare

By Ries, Al..
New York McGraw-Hill 1986 .
viii, 216 p., [2] leaves of plates , Includes index. 21 cm..
007052730X

Posicionamiento el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia

By Ries, Al..
México McGraw-Hill 1992 .
xiv, 263 p. , Translation of : Positioning: the battle for your mind. | Includes index. 9684220022

El nuevo posicionamiento lo mas reciente sobre la estrategia del negocio #1 del mundo

By Trout, Jack..
México McGraw-Hill 1996 .
173 p. , Includes index. | Translation of: The new positioning : the latest on the world's #1 business strategy. 24 cm..

The new positioning the latest on the world's #1 business strategy

By Trout, Jack..
New York McGraw-Hill 1997 .
190 p. , Includes index. 24 cm..
0070653283

Las 22 leyes inmutables del marketing viólelas a su propio riesgo

By Ries, Al..
México McGraw-Hill 1993 .
xiv, 187 p. , Translation of: The immutable laws of marketing. | Includes index. 21 cm..
9701004035

Positioning The Battle for Your Mind

By Ries, Al..
New York McGraw-Hill 2001 .
xii, 246 p. , Includes index. 21 cm..
0071359168

The 22 immutable laws of marketing violate them at your own risk

By Ries, Al..
New York | London | Toronto | Sydney Harper 1994 .
xii, 143 p. , Includes index. 22 cm..
9780887306662