PUCPR Search for 'an:177628'

Research on the effects of television advertising on children a review of the literature and recommendations for future research

Washington] National Science Foundation, for sale by the Supt. of Docs., U.S. Govt. Print. Off. 1977 .
viii, 229 p. , Cover title | "Principal investigator: Richard P. Adler." | "NSF/RA 770115."

How children learn to buy the development of consumer information-processing skills

By Ward, Scott.
Beverly Hills, Calif. Sage Publications 1977 .
271 p. , Includes indexes. 22 cm..
080390424X

Influencia de la publicidad en televisión sobre los niños los anuncios de juguetes y las cartas de Reyes

By Esteve Zarazaga, José Manuel..
Madrid Narcea 1983 .
200 p. 8427705735

Children as consumers insights and implications

By McNeal, James U.,.
Lexington, Mass. Lexington Books 1987 .
xvi, 211 p. , Includes index. 0669130877 (alk. paper)

The Effects of television advertising on children review and recommendations

Lexington, Mass. D.C. Heath 1980 .
xi, 367 p. , Includes index. 0669028142

Afecta la publicidad en los programas infantiles de la telivisión comercial las actitudes de los niños de las escuelas privadas católicas de Ponce entre las edades de 8 a 12 años?

By Santiago Natal, Lissette.
1997 .
ix, v, 38 [65] p. , "Trabajo de Investigación sometido como requisito para el Programa Ronald E. Mc Nair. Grupo 6 de 1995-1997".