PUCPR Search for 'an:177627'

Advertising pure and simple

By Seiden, Hank..
New York AMACOM 1976 .
viii, 197 p. 0814454275

Publicidad, mixtificación y adolescencia la recepción de los spots televisivos

By Marcé i Puig, Francesc.
Barcelona Ediciones de la Universidad de Barcelona 1984 .
143 p. 8475281397

Radio & television commercial

By Book, Albert C..
Chicago, Ill. Crain Books 1984 .
v, 222 p. 28 cm..
0872510956 (pbk.)

How to produce effective TV commercials

By White, Hooper..
Lincolnwood, Ill., U.S.A. NTC Business Books 1986 .
xix, 305 p. , Rev. ed. of: How to produce an effective TV commercial. c1981. | Includes index.

Eicoff on broadcast direct marketing

By Eicoff, Alvin..
Lincolnwood, Ill., U.S.A. NTC Business Books 1988 .
ix, 191 p. , Includes index. 24 cm..
0844231444 (jacket)

Television marketing network, local, and cable

By Poltrack, David..
New York McGraw-Hill 1983 .
xii, 395 p. 0070504067

Effective television advertising a study of 1000 commercials

By Stewart, David W..
Lexington, Mass. Lexington Books 1986 .
xii, 178 p. , Includes index.

Buying TV & radio airtime a money-saving method that puts you in control

By Scanlan, Timothy J..
Mountlake Terrace, WA Evergreen Media 1992 .
148 p. , Includes index. 28 cm..
1880112019

How to create effective TV commercials

By Baldwin, Huntley..
Lincolnwood, Ill. NTC Business Books 1989 .
xii, 286 p. , Rev. ed. of: Creating effective TV commercials. 1982. 26 cm..
0844230316

The salesman of the century inventing, marketing and selling on TV: how I did it and how you can too!

By Popeil, Ron..
New York Delacorte Press 1995 .
320 p. 0385313780

How to produce effective TV commercials

By White, Hooper..
Lincolnwood, Ill., U.S.A. NTC Business Books 1986 .
xix, 305 p. , Rev. ed. of: How to produce an effective TV commercial. c1981. | Includes index. 0844230332

Television myth and the American mind

By Himmelstein, Hal..
New York Praeger 1984 .
xii, 336 p. 25 cm..
0275917886 (pbk. alk. paper)

Mediaspeak how television makes up your mind

By Cross, Donna Woolfolk..
New York New American Library 1983 .
244 p. , "A Mentor book." 18 cm..
0451622685 (pbk.) : 3.50

Writing music for television and radio commercials a manual for composers and students

By Zager, Michael..
Lanham, Md. Scarecrow Press 2003 .
xii, 137 p. , Includes index. 28 cm..
0810847221 (pbk.) | 9780810847224 (pbk.)

Humor en la publicidad televisiva atención , memoria y fortaleza del humor

By Ruiz Ruiz , Jessica ..
2010 .
xiii , 61[6] leaves 29 cm.