PUCPR Search for 'an:164075'

Sales promotion and modern merchandising

By Luick, John F..
New York McGraw-Hill 1968 .
xi, 134 p. 21 cm..

Promotion; persuasive communication in marketing

By Tillman, Rollie..
Homewood, Ill. R. D. Irwin 1968 .
xii, 477 p. 24 cm..

Sales promotion management

By Schultz, Don E..
Illinois NTC Business Books 1987 .
xviii, 487 p.

Promotion--products, services, and ideas

By Kincaid, William M..
Columbus C.E. Merrill 1985 .
x, 403 p., [9] p. of plates 25 cm..
0675203465

Promotion: an introductory analysis

By Kernan, Jerome B..
New York McGraw-Hill 1970 .
xvi, 367 p. 24 cm..

Readings in advertising and promotion strategy.

By Barban, Arnold M..
Homewood, Ill. R. D. Irwin 1968 .
x, 301 p. 23 cm..

La publicidad como medio para promover las ventas

By Oschmann, Carl-Dieter..
Barcelona Sagitario 1967 .
235 p. 22 cm..

Tratado de promoción de ventas política y técnica

By Biolley, Gérard..
España Editorial Hispano Europea 1981 .
407 p. , Translation of : Traité pratique de la promotion de ventes. | Include index. 8425505895

Sales promotion essentials

By Schultz, Don E..
Chicago, IL Crain Books 1982 .
v, 234 p. 24 cm..
0872510727 (pbk.)

Decoración de establecimientos comerciales

By Asensio Cerver, Francisco.
Barcelona Ceac 1974 .
147 p. 29 cm..
8432951102

Introduction to advertising and promotion an integrated marketing communications perspective

By Belch, George E..
Chicago Irwin 1995 .
xxii, 762 p. , Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. 29 cm..
0256136963 | 0256136971 (international students ed.)

Cases in advertising and promotion management

By Quelch, John A..
Burr Ridge, Ill. Irwin 1994 .
xiii, 746 p. 24 cm..
0256122725

World class brands

By Macrae, Chris..
Wokingham, England | Reading, Mass. Addison-Wesley 1991 .
xii, 196 p. , "54407"--Spine. 0201544075

The one to one future building relationships one customer at a time

By Peppers, Don..
New York Currency Doubleday 1993 .
xviii, 443 p. 0385425287

Analyzing sales promotion text & cases : how to profit from the new power of promotion marketing

By Totten, John C..
Chicago, Il. Dartnell Corp. 1994 .
xii, 226 p. 26 cm..
0850132290

La venta profesional

By Heller, Martín E..
Buenos Aires Ediciones Macchi 1993 .
141 p. 23 cm..
9505372191

Venda su sueño

By Kawasaki, Guy.
México McGraw-Hill 1995 .
xii, 337 p. , Translation of: Selling the dream : how to promote your product, company, or ideas, and make a difference using everyday evangelism. 21 cm..
9701002806

El nuevo MaxiMarketing guía para transformar su publiclidad, promoción y estrategia de mercados para la economia de la informacion

By Rapp, Stan.
México | San Juan McGraw-Hill 1996 .
xiv, 352 p. , Translation of: MaxiMarketing, the new direction in advertising, promotion, and marketing strategy. | Includes index. 23 cm..
9701010094

Ganadores del maximarketing el nuevo poder preocuparse y atreverse!

By Rapp, Stan.
México McGraw-Hill 1994 .
xxix, 353 p. , Includes index. 9701005155

El gran giro de la mercadotecnia la era del individuo y cómo beneficiarse con ella

By Rapp, Stan.
México McGraw-Hill 1991 .
vi, 480 p. 9684228791

Promoción Conceptos y estrategias

By Burnett, John J..
Santafé de Bogotá, Col. McGraw-Hill 1996 .
xiii, 410 p. 27 cm..
9586005593

The new maximarketing

By Rapp, Stan.
New York McGraw-Hill 1996 .
xx, 330 p. 24 cm..
007052033X (alk. paper)

Dirección de marketing y ventas /

Madrid Cultural S.A 1998 .
3 v. ; , Includes index. 27 cm..
8480552174 (Obra completa) | 8480552182 (Tomo I) | 8480552190 (Tomo II) | 8480552204 (Tomo III)

Del estudio de motivacion a la creacion publicitaria y a la promoción de ventas

By Joannis, Henri..
Madrid Editorial Paraninfo 1969 .
434 p. , Translation of : De l'etude de motivation a la creation publicitare et a la promotion des ventes. plates..

Introduction to advertising and promotion an integrated marketing communications perspective

By Belch, George E..
Chicago Irwin 1995 .
xxii, 762 p. , Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. 29 cm..
0256136963 | 0256136971 (international students ed.)

El nuevo MaxiMarketing guía para transformar su publicidad, promoción y estrategia de mercados para la economia de la información

Promoción de ventas

By Chong y Galindo, José Luis..
México, DF Prentice Hall 1999 .
vi, 144 p. 22 cm..
9701702409

Advertising and Promotion an integrated marketing communication perspective

By Belch, George E..
McGraw Hill Companies 2004 .
779 p. , ESTE LIBRO INCLUYE UN DISCO 28 cm..
0072866144

Advertising communications & promotion management

By Rossiter, John R..
New York McGraw-Hill Companies 1997 .
xvi, 640 p. 26 cm..
007053943X (acid-free paper) | 0071146679 (pbk)

Publicidad comunicacón integral en marketing

By Treviño Martínez, Rubén..
México McGraw-Hill 2000 .
xvi, 482 p. 27 cm..
9701026608 | 9789701026601

El poder de la promoción

By Sussman, Jeffrey..
México Prentice Hall Hispanoamericana 1998 .
xix, 215 p. 23 cm..
9701700619

Sales promotion essentials the 10 basic sales promotion techniques-- and how to use them

By Schultz, Don E..
Lincolnwood, Ill. NTC Business Books 1998 .
231 p. , Includes index. 24 cm..
0844232394 (cloth) | 0844233552 (pbk.)

Publicidad y promoción perspectiva de la comunicación de marketing integral

By Belch, George.
México McGraw-Hill 2005 .
xxvi, 849, [70] p. , Translation of: Advertising and promotion : an integrated marketing communications perspective. 27 cm..
9789701046807

Los 5 sentidos de la venta un camino sensorial para vender

By Peris , Alfred..
Bogotá , Colombia Grupo Editorial Norma 2008 .
180[1]p. 23cm..
9789584506597

Advertising and Promotion an integrated marketing communication perspective

By Belch, George E..
McGraw Hill Companies 2009 .
838 p. 28 cm..
9780073381091

Advertising and promotion an integrated marketing communications approach

By Hackley, Christopher E..
Los Angeles, CA SAGE Publications 2010 .
xii,333 p. 24 cm..
9781849201469

GPS Solution : Directorio Digital de Coordenadas Geográficas plan de negocio

By Cintrón Pacheco, Julio Joâo..
2010 .
2 v. 29 cm..

Advertising, promotion & supplemental aspects of integrated marketing communications

By Shimp, Terence A..
Mason, Ohio Thomson South-Western 2003 .
xxi, 650 p. 29 cm..
0030352711

Cases in advertising and promotion management

By Quelch, John A..
Burr Ridge, Ill. Irwin 1991 .
xiii, 908 p. 24 cm..
0256122725

Publicidad y promoción perspectiva de la comunicación de marketing integral

By Belch, George E..
México McGraw-Hill 2005 .
xxvi, 849 p. 27 cm..
9701046803

J.C. Promotion Agency Proyecto Empresarial

By Cruz Lucena, Juan Carlos..
2004 .
51 [4] leaves 29 cm..

Vender más en su tienda gestión integral del punto de venta

By Garrido i Pavia, Jordi..
Barcelona Editorial Profit 2011 .
260 p. , Subtitle on cover : Merchandising, técnicas de venta, gestión de compras 23 cm..
9788492956555

Promociones para vender más todos los secretos del marketing promocional

By Sarrias Martí, Luiggi.
Barcelona Profit Editorial 2013 .
239 p. 23 cm..
9788415735106

Introducción al marketing y la comunicación en la empresa /

By Blanco González, Alicia.
Madrid : ESIC Editorial, 2016 .
229 páginas : 24 cm..
9788416701025