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xvii, 706 p. , On cover and title page: 9. ed. | Translation of: Otto Klepner's advertising procedure, 9th ed. | Includes index. 27 cm..
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By Kleppner, Otto.
México Prentice-Hall Hispanoamericana 1988 .
xvii, 3 v. (706 p.) , Translation of : Otto Kleppner's advertising procedure. | Includes index. 9688801631

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