Las 22 leyes inmutables de la marca cómo convertir un producto o un servicio en una marca mundial

By Ries, Al..
Madrid, España McGraw-Hill 2000 .
xi, 192 p. , Translation of: The 22 Inmutable Laws of Branding. How to Build a Product or Service into a World- Class Brad , c 1998. 23 cm..
8448126793

The 22 immutable laws of branding : how to build a product or service into a world-class brand

By Ries, Al..
New York HarperCollins 2002 .
xvi 255p. , ''This edition combines The 22 immutable laws of branding and the 11 immutavble laws of Internet branding,when added illustrations and text''. | Include Index. 24cm.
0060007737 | 9780060007737

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Las 22 leyes inmutables de la marca cómo convertir un producto o un servicio en una marca mundial

The 22 immutable laws of branding : how to build a product or service into a world-class brand