PUCPR Search for 'an:159540'

La revolución del marketing la táctica dicta la estrategia

By Ries, Al..
Bogotá McGraw-Hill 1989 .
216 p. 9586000249

Posicionamiento el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia

By Ries, Al..
Bogotá McGraw-Hill 1989 .
250 p. , Translation of : Positioning: the battle for your mind. | Includes index. 9684220022

Marketing warfare

By Ries, Al..
New York McGraw-Hill 1986 .
viii, 216 p., [2] leaves of plates , Includes index. 21 cm..
007052730X

Posicionamiento el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia

By Ries, Al..
México McGraw-Hill 1992 .
xiv, 263 p. , Translation of : Positioning: the battle for your mind. | Includes index. 9684220022

El nuevo posicionamiento lo mas reciente sobre la estrategia del negocio #1 del mundo

By Trout, Jack..
México McGraw-Hill 1996 .
173 p. , Includes index. | Translation of: The new positioning : the latest on the world's #1 business strategy. 24 cm..

The new positioning the latest on the world's #1 business strategy

By Trout, Jack..
New York McGraw-Hill 1997 .
190 p. , Includes index. 24 cm..
0070653283

Enfoque el único futuro de su empresa

By Ries, Al..
México McCgeaw-Hill Interamericana Editores 1996 .
xi, 347 p. , Includes index. 24 cm..
9701009924

Las 22 leyes inmutables del marketing viólelas a su propio riesgo

By Ries, Al..
México McGraw-Hill 1993 .
xiv, 187 p. , Translation of: The immutable laws of marketing. | Includes index. 21 cm..
9701004035

Positioning The Battle for Your Mind

By Ries, Al..
New York McGraw-Hill 2001 .
xii, 246 p. , Includes index. 21 cm..
0071359168

Las 22 leyes inmutables de la marca cómo convertir un producto o un servicio en una marca mundial

By Ries, Al..
Madrid, España McGraw-Hill 2000 .
xi, 192 p. , Translation of: The 22 Inmutable Laws of Branding. How to Build a Product or Service into a World- Class Brad , c 1998. 23 cm..
8448126793

Enfoque visionario

By Kinni, Theodore B..
México McGraw-Hill 2002 .
xi, 5132 p. , Includes index. 24 cm..
1900961652

The 22 immutable laws of branding : how to build a product or service into a world-class brand

By Ries, Al..
New York HarperCollins 2002 .
xvi 255p. , ''This edition combines The 22 immutable laws of branding and the 11 immutavble laws of Internet branding,when added illustrations and text''. | Include Index. 24cm.
0060007737 | 9780060007737

The 22 immutable laws of marketing violate them at your own risk

By Ries, Al..
New York | London | Toronto | Sydney Harper 1994 .
xii, 143 p. , Includes index. 22 cm..
9780887306662