PUCPR Search for 'an:154120'

Faster new product development getting the right product to market quickly

By Rosenau, Milton D..
New York, NY AMACOM 1990 .
xiii, 313 p. 0814459420

Acceptance of new food products by supermarkets

By Borden, Neil H..
Boston Division of Research, Graduate School of Business Administration, Harvard University 1968 .
xi, 227 p. 22 cm..

New product development what really works

By Gruenwald, George..
Lincolnwood, Ill. NTC Business Books 1985 .
xvii, 414 p. , Includes index. 25 cm..
0872510859

Product management

By Dominguez, George S..
[New York] American Management Association 1971 .
x, 404 p. 24 cm..
0814452388

Product planning and management

By Sachs, William S..
Tulsa, Okla. PennWell Books 1981 .
xviii, 428 p. 24 cm..
0878141499

Dynamic competitive strategy & product life cycles

By Wasson, Chester R..
St. Charles, Ill. Challenge Books 1974 .
vi, 311 p. , Published in 1971 under title: Product management: product life cycles and competitive marketing strategy. 23 cm..
0960035249 | 0960035257 (pbk.)

Fundamentals of configuration management

By Samaras, Thomas T..
New York Wiley-Interscience 1971 .
xvii, 371 p. 24 cm..
0471751006

Product management product life cycles and competitive marketing strategy

By Wasson, Chester R..
St. Charles, Ill. Challenge Books 1971 .
ii, 252 p. , Published in 1974 under title: Dynamic competative strategy & product life cycles. 21 cm..

The product-planning system.

By Goslin, Lewis N.
R.D. Irwin 1967 .
159 p.

Marketing decisions for new and mature products planning, development, and control

By Hisrich, Robert D..
Columbus C.E. Merrill Pub. Co. 1984 .
xii, 424 p. 26 cm..
067520092X

Marketing y el director de planificación

By Medcalf, Gordon..
Madrid Ibérico Europea 1971 .
347 p.

New product management

By Scheuing, Eberhard E..
Columbus, Ohio Merrill Pub. Co. 1989 .
xii, 399 p. 25 cm..
0675209226

Successful management of new products

By Gerlach, John T..
New York Hastings House 1968 .
221 p. 25 cm..
0803866720

El sistema de diseño de productos

By Goslin, Lewis N.
Buenos Aires | Libreria "El Ateneo" editorial 1971 .
xii, 182 p. , Translation of : The product-planning system.

Desarrollo y ejecución de estrategias de mercadeo

By Hehman, Raymond D..
Bogotá Editorial Norma 1986 .
ix, 244 p. , Translation of: Product management-marketing in a changing environment. 9580401144

Desarrollo y ejecución de estrategias de mercadeo

By Hehman, Raymond D..
Bogotá Editorial Norma 1986 .
ix, 244 p. , Translation of: Product management-marketing in a changing environment. 958041212X

Estrategias recompetitivas cómo reimpulsar el crecimiento de su producto en un mercado maduro

By Hanan, Mack..
Colombia Editorial Norma 1987 .
192 p. , Translation of: Re-competitive strategies. | Includes index. 9580403295

Curso de dirección de la producción

Barcelona Plaza &Janés Editores 1990 .
3 v.(300 p.) 840161192X

Product management

By Lehmann, Donald R..
Burr Ridge, Ill. Irwin 1994 .
xxiii, 437 p. 25 cm..
0256116237 (recycled paper)

Winning back your market the inside stories of the companies that did it

By Sheth, Jagdish N.,.
New York Wiley 1985 .
ix, 228 p. , Includes index. 0471809047

La gerencia de marca

By Dominguez, George S..
México Editorial Diana 1979 .
408 p. , Translation of : Product management.

Product policy for industrial goods companies a Harvard business review series.

Boston, Mass. Harvard Business Review, Reprint Dept. 1975 .
205 p. , "This reprint series brings together the major works in product policy published in HBR over the past two decades"--Pref. | Articles reprinted from the Harvard business review, 1955-1975. 28 cm..
0867351748 (pbk.) | 0867351756

Product strategy for high-technology companies how to achieve growth, competitive advantage, and increased profits

By McGrath, Michael E..
Burr Ridge, Ill. Irwin Professional Pub. 1995 .
xiv, 284 p. , Includes index. 0786301465

New product development

By Gruenwald, George..
Lincolnwood, Ill., USA NTC Business Books 1992 .
xxvi, 454 p. 25 cm..
0844233528

Product juggernauts how companies mobilize to generate a stream of market winners

By Deschamps, Jean Philippe..
Boston Harvard Business School Press 1995 .
xii, 472 p. 0875843417 (acid-free paper)

The product development challenge competing through speed, quality, and creativity

Boston Harvard Business School Press 1995 .
xviii, 431 p. , Includes index.

Product development meeting the challenge of the design-marketing interface

Chichester, England | New York John Wiley & Sons 1995 .
xiv, 345 p. 23 cm..
0471953539

Cómo mejorar la rentabilidad empresaria y ganar competitividad

By Brojt, David..
Buenos Aires Macchi 1992 .
187 p. 23 cm..
9505372450

Environmental marketing strategies, practice, theory, and research

New York Haworth Press 1995 .
xxii, 415 p. 23 cm..
1560249277 (alk. paper)

Venda su sueño

By Kawasaki, Guy.
México McGraw-Hill 1995 .
xii, 337 p. , Translation of: Selling the dream : how to promote your product, company, or ideas, and make a difference using everyday evangelism. 21 cm..
9701002806

El poder de la plataforma de productos cómo crear productos

By Meyer, Marc H..
Barcelona Editorial Paidós 1998 .
297 p. 24 cm..
8449305195

The marketing game

By Mason, Charlotte H..
Homewood, Ill. Irwin 1987 .
xi, 79 [82] p. , Includes index. 0256060134

The experience economy work is theatre & every business a stage : goods & services are no longer enough

By Pine, B. Joseph..
Boston, MA Harvard Business School Press 1999 .
xii, 254 p. 0875848192

Product strategy for high-technology companies accelerating your business to web speed

By McGrath, Michael E..
New York: McGraw-Hill 2001 .
xx, 378 p. 0071362460

New service development creating memorable experiences

Thousand Oaks, Calif. Sage Publications 2000 .
xv, 328 p. 24 cm..
0761917411 | 076191742X (pbk.)

Política de productos

By Cariola, Oscar Horacio..
Buenos Aires Ugerman Editor 1999 .
394 p. , ESTE LIBRO INCLUYE UN DISCO. | System requirements for disk not given. 22 cm. + 1 computer disk (3 1/2 in.).
9879736524

La marca máximo valor de su empresa

By Davis, Scott M..
México Pearson Educación 2002 .
xviii, 267 p. , Translation of : Brand asset management , c 2001. | Includes index. 23 cm..
9702601665(pbk.)

La economía de la experiencia el trabajo es teatro y cada empresa es un escenario

By Pine, B. Joseph..
Barcelona Granica 2000 .
431 p. , Translation of: The experience economy. 22 cm..
9685015252

La imagen de marca un fenómeno social

By Costa , Joan..
Barcelona Paidós 2004 .
200 p. 23 cm..
844931531X

Procter & Gamble (Rising Tide) 165 años construyendo una marca

By Dyer, Davis..
Bogotá Grupo Editorial Norma 2005 .
xxv, 717 p. 23 cm..
9580487715

Gestión de la marca corporativa

Buenos Aires, Argentina La Crujia ediciones 2007 .
268 p 14 cm..
9876010220

The 22 immutable laws of branding : how to build a product or service into a world-class brand

By Ries, Al..
New York HarperCollins 2002 .
xvi 255p. , ''This edition combines The 22 immutable laws of branding and the 11 immutavble laws of Internet branding,when added illustrations and text''. | Include Index. 24cm.
0060007737 | 9780060007737

Wikibrands reinventing your company in a customer-driven marketplace

By Moffitt, Sean..
New York McGraw-Hill 2011 .
xv, 318 p. 24 cm..
9780071749275

Brand rewired connecting intellectual property, branding, and creativity strategy

By Chasser, Anne H..
Canada John Wiley & Sons, Inc. 2010 .
xvi, 224 p. 24 cm..
9780470575420

Nation Branding : concepts, issues, practice . /

By Dinnie, Keith..
Oxford : | USA : Butterworth Heinemann , 2009 .
xv, 264 p. , Includes Index. 25 cm..
9780750683494

Branded entertainment : cuando el branded content se convierte en emtretenimiento /

By Aguilera Gamoneda, Joaquin de.
Madrid : ESIC Editorial, 2016 .
253 pages : 24 cm..
978841642636