PUCPR Search for 'an:150251'

Strategic marketing problems cases and comments

By Kerin, Roger A..
Boston Allyn and Bacon 1987 .
xv, 735 p. 020510553X (International ed.)

Trends in consumer behavior research

By Peterson, Robert Allen.
Chicago American Marketing Association 1977 .
v, 40 p. 23 cm..
0877570833

Perspectives on strategic marketing management

Boston Allyn and Bacon 1983 .
xiii, 483 p. 24 cm..
0205079229 (pbk.)

Strategic marketing problems cases and comments

By Kerin, Roger A..
Boston Allyn and Bacon 1990 .
xiii, 732 p. 0205121292

Marketing research

By Peterson, Robert Allen.
Plano, Tex. Business Publications 1988 .
xiii, 576 p. 0256037116

The Role of affect in consumer behavior emerging theories and applications

Lexington, Mass. Lexington Books 1986 .
ix, 196 p. , Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC p2 s Institute of the University of Texas at Austin. | Includes index. 0669128740 (alk. paper)

Strategic marketing problems cases and comments

By Kerin, Roger A..
Boston Allyn and Bacon 1993 .
xii, 720 p. 27 cm..
0205142427

Constructing effective questionnaires

By Peterson, Robert Allen.
Thousand Oaks, CA Sage Publications 2000 .
viii, 143 p. 25 cm..
0761916415 (pbk. : alk. paper)

Strategic marketing problems cases and comments

By Kerin, Roger A..
Upper Saddle River, NJ Prentice Hall 2001 .
xiii, 729 p. 28 cm..
0205142427