PUCPR Search for 'an:150158'

Consumer behavior marketing strategy perspectives

By Peter, J. Paul..
Homewood, Ill. Irwin 1987 .
xvii, 698 p., [16] p. of plates 25 cm..
0256031770

Marketing management knowledge and skills : text, analysis, cases, plans

By Peter, J. Paul..
Homewood, IL BPI/Irwin 1989 .
xvi, 928 p. , Includes indexes. 25 cm..
025606668X

Marketing management knowledge and skills : text, analysis, cases, plans

By Peter, J. Paul..
Homewood, IL BPI/Irwin 1995 .
xiii, 864 p. , Includes indexes.

Consumer behavior and marketing strategy

By Peter, J. Paul..
Homewood, IL Irwin 1993 .
xxvii, 772 p., [16] p. of plates 24 cm..
0256105677

Marketing Para No Conocedores

By Peter, J. Paul..
Mexico McGraw-Hill 1998 .
xvi, 330 p.illus. , Includes Indes. 23 cm..
1556236484

Selected cases in strategic management

By Certo, Samuel C..
New York McGraw-Hill Publishing Company 1990 .
xiv, 595 p. 24 cm..
0070104484

Marketing Management Knowledge and Skills.

By Peter, J. Paul..
Boston, Mass. : McGraw Hill 2003 .
xix, 876 p. 26 cm..
0072552174

Marketing Management Knowledge and Skills.

By Peter, J. Paul..
Boston, Mass. : McGraw Hill 2007 .
xix, 876 p. 26 cm..
0073137634

Marketing management knowledge and skills

By Peter, J. Paul..
Boston McGraw-Hill Irwin 2009 .
xvii, 782 p. 26 cm..
9780073381138 (alk. paper) | 0073381136 (alk. paper)

Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson.

By Peter, J. Paul..
Boston McGraw-Hill 2002 .
xxvi, 582 p., [24] p. of plates 27 cm..
0072410647 (alk. paper)

Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson.

By Peter, J. Paul..
New York McGraw-Hill 2005 .
xxv, 578 p. , Various multi-media instructional materials are available to supplement the text. 27 cm..
0072864877 (alk. paper) | 0071111778 (international : alk. paper)

Marketing management knowledge and skills

By Peter, J. Paul..
New York McGraw-Hill Irwin 2011 .
xviii, 830 p. 27 cm..
9780073530055 (alk. paper) | 0073530050 (alk. paper)