PUCPR Search for 'an:149871'

Essentials of marketing

By McCarthy, E. Jerome.
Homewood, Ill. R.D. Irwin 1985 .
xvi, 595 p. , Includes indexes. 25 cm..
0256033005

Basic marketing a managerial approach

By McCarthy, E. Jerome.
Homewood, IL Irwin 1990 .
xviii, 734 p. 0256068658

Essentials of marketing

By McCarthy, E. Jerome.
Homewood, Ill. R.D. Irwin 1988 .
xvi, 512 p. , Includes indexes. 0256060096

Basic marketing a managerial approach

By McCarthy, E. Jerome.
Homewood, Ill. R. D. Irwin 1984 .
xvii, 841 p. 0256030197

Applications in Basic Marketing clippings from the popular business press.

Homewood, IL Irwin 1990 .
232 p. , Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

The marketing game

By Mason, Charlotte H..
Homewood, Ill. Irwin 1987 .
xi, 79 [82] p. , Includes index. 0256060134

Basic marketing a global-managerial approach

By Perreault, William D..
Boston Irwin/McGraw-Hill 1999 .
xxiv, 791 p. , ESTE LIBRO INCLUYE UN DISCO | Includes index. 27 cm..
0256209820

Applications in basic marketing clippings from the popular business press

By Perreault, William D..
Boston, Mass. Irwin McGraw-Hill 2000 .
ix, 227 p. 26 cm..
007116975X(pbk.)

Applications in basic marketing clippings from the popular business press

By Perreault, William D..
Boston, Mass. McGraw-Hill/Irwin 2005 .
vii, 214 p. 26 cm..
0072864702

Basic marketing a global-managerial approach

By Perreault, William D..
Boston, Mass. McGraw-Hill 2005 .
xli, 793 [22] p. , McCarthy's name appears first on the earlier edition. | Incluye CD-ROM titulado Student cd-rom to accompany Basic marketing A global- managerial approach, 15/e. Disponible en el libro. 28 cm..
0072525231 (alk. paper)

Essentials of Marketing

By Perreault, William D..
New York McGraw Hill 2010 .
1 v. (various pagings) 28 cm..
9780073404813