PUCPR Search for 'an:144964'

Consumer behavior marketing strategy perspectives

By Peter, J. Paul..
Homewood, Ill. Irwin 1987 .
xvii, 698 p., [16] p. of plates 25 cm..
0256031770

Consumer behavior and marketing strategy

By Peter, J. Paul..
Homewood, IL Irwin 1993 .
xxvii, 772 p., [16] p. of plates 24 cm..
0256105677

Perceived quality how consumers view stores and merchandise

Lexington, Mass. Lexington Books 1985 .
xiv, 313 p. 0669082724 (alk. paper)

Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson.

By Peter, J. Paul..
Boston McGraw-Hill 2002 .
xxvi, 582 p., [24] p. of plates 27 cm..
0072410647 (alk. paper)

Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson.

By Peter, J. Paul..
New York McGraw-Hill 2005 .
xxv, 578 p. , Various multi-media instructional materials are available to supplement the text. 27 cm..
0072864877 (alk. paper) | 0071111778 (international : alk. paper)